4yfn workshop "the mobile advertising tsunami" by @davidtomas

Mobile Advertising TsunamiDavid Tomas@davidtomas

Mobile Advertising TsunamiMost traffic will be mobile

Sites that drives traffic from email have now more than 50 % of their visitors from mobile.

Mobile Advertising TsunamiWhat makes drives mobile marketing performance

Conversion And positioning in the app stores

Mobile Advertising TsunamiHow to surf the tsunami

Mobile Advertising TsunamiTwo different worlds

Apps Mobile sites

Mobile Advertising TsunamiTwo different users

Mobile Advertising TsunamiHow to launch your app

First start with the basics

Descriptions and images in the store will define your conversion rates. Check the keywords you use and categories you want to compete.

Mobile Advertising TsunamiHow to launch your app

Can I integrate my app with social networks or find a way to growth hack the app

Mobile Advertising TsunamiHow to launch your app

Let’s start to promote my app

Mobile Advertising TsunamiHow to launch your app

Start with Search Traffic

You will control the type of users that visits your app and will be able to improve your conversion rates.

Select really specific Keywords and queries that will match exactly your application, from here you will be able to test if the application is really going to work.

Mobile Advertising TsunamiHow to launch your app

If it works it is time to be where the users are.

Are you able to profile your users ?

If that is the case then you can go to Facebook to start to test to broader audience.

Mobile Advertising TsunamiHow to launch your app

Ok it works, depending on your target you might be generating from hundreds of downloads per day to thousands.

Are you already well ranked in the appstore or Google play?

If this is not the case you will need to do new actions.

Mobile Advertising TsunamiHow to launch your app

Display advertising form mobile

Mobile Advertising TsunamiHow to launch your app

Apps directories

.

Mobile Advertising TsunamiHow to launch your app

Email marketing: email responsive.

Mobile Advertising TsunamiHow to launch your app

Use discovery apps.

Mobile Advertising TsunamiHow to launch your app

Incentivized traffic

Mobile Advertising TsunamiHow to launch your app

How to do it

You want to concentrate your budget to be ranked at the top positioned

But be careful only if you have seen a good conversion rate with Google adwords or Facebook traffic, otherwhise you effort won’t get traction .

Mobile Advertising TsunamiHow to launch your app and boost your mobile traffic

Use online PR and guerrilla marketing.

How PR affects the number of downloads

Mobile Advertising TsunamiHow to launch your app and boost your mobile traffic

Mobile Advertising TsunamiHow to drive success in my mobile site

• Search.• Facebook• Email and Display• Directories/SEO• Retargeting• PR

Mobile Advertising TsunamiHow to launch your app

Let’s work now on the different metrics and steps to follow

Thank You!@davidtomas

@cyberclicknetwww.cyberclick.net