5 checkpoints for winning in the new reality – combining perspectives

©MarketingClinic

Combining perspectives –Article by Catharina Stackelberg and Joakim Köhler

5 checkpoints for

winning in the new reality

©MarketingClinic

The future is now — megatrends are shaping businesses in unprecedented ways.

Intense competition in this new reality requires new and brave thinking.

Disrupting utilies

Sharing economy

Internet of Things

Climate change

Artificial Intelligence

Smart cities

Big data

Geosocialization Urbanization

Sheconomy

Ageing population

Health & wellness

Circular economy

Digitalisation

Globalisation

Resource scarcity

Gen Y

Personal robotics

WearablesSmart homes

©MarketingClinic

We approach current and future business opportunities from a reverse mentoring perspective where we combine views based on

deep business experience

…with

fresh millennial business-thinking. Joakim Köhler

Consultant, Marketing Clinic

Catharina StackelbergMarketing Clinic Group CEO, Founder

©MarketingClinic

Understand what the new reality brings to your business

Zoom out from your profit pool — somebody’s strategy is to break it

Articulate your competitive advantages

Recognize the impact you are making in the new reality

Know why your customers choose you

5 checkpoints for winning in the new reality:

#1#2#3#4#5

©MarketingClinic

Understand what the new reality brings to your business

#1

©MarketingClinic

Megatrends are reshaping industries faster than ever before. It does not matter whether you look at the highest valued companies from a market cap or brand value perspective. The landscape has changed and is changing significantly.

#1Understand what the new reality brings to your business

CONTINUEIN OUR BLOG »

©MarketingClinic

Zoom out from your profit pool —somebody’s strategy is to break it

#2

©MarketingClinic

In the new reality, competition does not only come from linear directions. Nonlinear competition is awfully surprising for many incumbent players as they watch it sweep over entire industries. It is important to remember that disruptors search for waste to eliminate from practically every value chain.

#2Zoom out from your profit pool — somebody’s strategy is to break it

CONTINUEIN OUR BLOG »

©MarketingClinic

Articulate your competitive advantages

#3

©MarketingClinic

Digital businesses win in the new reality because they are more relevant to the customer than the traditional alternatives. They have a clear view of their competitive advantages and how to utilize them fully. More traditional players attempt to articulate their competitive advantages, but end up confusing competitive advantages with must-have hygiene factors.

#3Articulate your competitive advantages

CONTINUEIN OUR BLOG »

©MarketingClinic

Recognize the impact you are making in the new reality

#4

©MarketingClinic

The business landscape is changing rapidly and new players have entered from surprising directions. Businesses tend to focus on pursuing short-term success.In the new reality, business requires you to make an impact that may differ from your internally established targets.

#4Articulate your competitive advantages

CONTINUEIN OUR BLOG »

©MarketingClinic

Know why your customers choose you

#5

©MarketingClinic

Customers choose products or services that solve challenges of all sizes in their daily lives. The companies who do this best recognize that they are in the customer experience business. Their value propositions appeal to the customer’s emotions. It’s all about defining a meaningfully distinct target positioning for your brand.

#5Articulate your competitive advantages

CONTINUEIN OUR BLOG »

©MarketingClinic

Read the full whitepaper in our blog »

CLICK!

MarketingClinicPartners.com/Blog

©MarketingClinic

Joakim KöhlerConsultant, Marketing Clinicjoakim.kohler@marketingclinicpartners.com

Joakim joined Marketing Clinic in 2016 with a background in management consulting as well as business strategy and commercial development for global and Nordic customers. Joakim is especially involved in providing insight and direction to clients experiencing the challenges and opportunities of digital transformation.

About the writers:

Catharina StackelbergMarketing Clinic Group CEO, Foundercatharina.stackelberg@marketingclinicpartners.com

As a Marketing Clinic Group CEO and founder, Catharina is at the forefront of many business transformations and has served as a consultant for hundreds of brands, helping them achieve marketing-driven business results. Prior to founding Marketing Clinic, Catharina worked at the Coca-Cola Company for 10 years across various positions including Managing Director of Coca-Cola in Sweden and Finland and as Marketing Director for the Nordic and Baltic regions. Catharina is also a board member of Alma Media Ltd, Aktia Ltd and Marimekko Ltd.

©MarketingClinic

SAY HI!

Marketing Clinic is the leading Nordic consultancy accelerating commercial success. We help people and businesses focus on the right things at the right time, enabling them to leave a meaningful mark on many levels. By engaging our customers’ top management in reinventing growth we create strong strategies that get implemented. Our group companies Okimo Clinic and P+SBD drive our clients’ digital transformation within marketing, sales and communication.

©MarketingClinic

DownloadPDF »

Want to download the full whitepaper as PDF? No problem.