5 mobile breakthroughs that will change marketing (talk for the philippine association of national...
Post on 23-Aug-2014
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Arthur Policarpio, Mobext Head of APAC and CEO of Mobext Philippines, addresses the Philippine Association of National Advertisers during their mobile-themed month.
TRANSCRIPT
Welcome to the Smartphone Age
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Mobile Instant Messaging > SMS
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The Numbers
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Asia = More than 1B users
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Beyond Messaging
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Your New Online Storefront
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Fruits
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Health Insurance
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WeChat Vending Machines
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New York Apartment - $13M
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Stickers
1 billion stickers/day
$66M revenue
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Mobile Coupons
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Flash Sales
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User Generated Content
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Geo-Targeted SMS
© Mobext 2012 mobext.com
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Geo-Targeted Mobile Banners
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Create Audience Pools Using Location
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10M Profiled users
30M Location
Points/day
*From AdNear ad network
How Big is the Market Locally?
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Consumer Database System
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Time Spent
Geography
Purchase
History
Social
Sharing
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