5 yammer do's and don'ts for community managers
Post on 05-Dec-2014
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A successful Yammer network isn’t born overnight, but with the help and care of a Community Manager, Yammer can help
an organization work faster and more effectively than ever before.
1. DON’T TRY TO DO EVERYTHING
You are not a robot.
Don’t burn yourself out by doing everything.
Being too dependent on one person will only lead to failure.
What happens if you're sick or go on vacation?
1. DON’T TRY TO DO EVERYTHING
By trying to do everything, you
can't create a participatory
environment.
People will be afraid of engaging
and will eventually leave the
community.
2. DO ENABLE OTHERS
Educate others and model healthy community
behaviors.
Trust your influencers and allow people to rise
to the challenge of helping grow the network.
Acknowledge and nurture those first
followers because they are essential to
starting a movement and providing leadership.
3. DON’T HAVE ALL THE ANSWERS
...But know where to get them!
Having a solid understanding of trends, market
forces, and superior knowledge of your company will
help you have meaningful conversations with others.
4. DO THINK LONG TERM
Plan a Roadmap
Network-wide adoption and engagement is a
marathon, not a sprint.
Don't get frustrated or give up if you don't see the
engagement numbers right away, they will come
with constant planning and encouragement.
Create a support network where people can go to help out others.
5. DO RECRUIT FROM ACROSS THE BUSINESS
Strive for a team-centered culture and help other members make it their own.
Guide executives to actively engage and spend at least 30 minutes per day responding to others
Build trust by asking for small things first and bigger questions later.
Sources: https://about.yammer.com/success/wp-content/uploads/2013/08/Community-Playbook.pdfhttps://about.yammer.com/yammer-blog/success-strategies-for-internal-community-management/http://www.astd.org/Publications/Blogs/Learning-Technologies-Blog/2013/11/Making-Your-Yammer-Community-Workhttps://about.yammer.com/yammer-blog/celebrate-community-manager-appreciation-day-with-tips-from-expert-community-managers/
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