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5  Ways  to  Build  Your  Brand    

On  Instagram  

Get  your  post  no8ced  by  using  the  right  hashtags    Use  hashtags  that  relate  to  your  brand    Product  name,  loca8on  of  store  and  slogans  

 Industry  related  hashtags  are  always  good  to  use    Search  for  users  using  hashtags  to  describe  your  products    

   “The  mix  of  fashion  and  func8on  that  is  at  Nike’s  core  is  perfect  for  Instagram,  where  looking  good  while  being  successful  is  ideal.”    

#MakeItCount    

#NeverNotRunning    

#JustDoIt    

#DriFit  

Photos  Retrieved:  Instagram  

Photos  Retrieved:  Instagram  

Quality  Images  

Post  at  least  a  photo  a  day    Use  filters  to  enhance  pictures    Images  of  products  and  things  related  to  the  brand  

Filters  

Instagram  followers  respond  to  quality  images  and  certain  filters  are  very  popular  

Examples  1.  Valencia  2.  Earlybird  3.  Rise  4.  Hudson  5.  Sierra  

   “Your  brand  needs  to  deliver  inspiring,  brand  relevant,  quality  images  to  resonate  with  your  target  audience  and  communicate  your  story”  

Loca8on  

HASHTAG  

Quality  Image  

Starbucks  

Quality  Image  

Hashtags  

Engagement  with  Followers  

CONNECT  Photos  Retrieved  from  Nike  Instagram  

Host  Contest      

Ask  Followers  to  tag  your  brand  in  their    favorite  picture  using  their  products  

Schedule  Post  

Consistently  Post    Consider  the  8ming  of  the  post    Keep  your  followers  entertained      

Photo  Retrieved  from  Huffington  Post  

Photo  Credit:  www.latergramme.com  

Op8mize  your  profile    

It  is  important  to  include  certain  things  in  your  profile    1.  Use  relevant  photo  cap8ons  2.  Include  company  website  or  Facebook  Url  3.  Allow  photos  to  be  accessed  by  everyone  4.  Use  company  logo  as  profile  5.  Twiber  and  Instagram  names  should  be  the  

same  

Photo  Retrieved  from  Brandon  Gaille  

How  does  Starbucks  and  Nike  match  up?  

Nike  

22,274,489  post  using  the  hashtag  #NIKE  

Starbucks  

9,320,026  post  using  the  hashtag  #Starbucks  

Top  5  Brands  on  Instagram  

Retrieved  from  Totems