6 marketing trends for your nonprofit's 2015 marketing strategy

Education Non-Profits: 6 Marketing Trends To Include In

Your 2015 Marketing Strategy

Ruchira Agrawalwww.rightaudiencemarketing.com

#1 - If You Still Haven’t, Embrace Internet Marketing

#2- Make Your Website Mobile Ready

• According to eMarketer – In 2014, 4.55 billion people worldwide will use mobile phones worldwide.

• Tip – Test your website using your own phone.

#3 – Content Marketing Will Remain Strong

• To find you over the internet, your donors, staff, supporters and vendors rely on content. Having a website is not enough, you must build and implement a content marketing strategy , so you can be found online.

#4 – Make Your Online Content Mobile Ready

• With more people accessing the internet using their smart phones, your online content needs to be easily viewable and digestible on these devices.

• Tip – Break your content down in smaller chunks.

#5 – Use Social Media To Tell Your Brand Story

• Facebook, Twitter and Linked In are not simply to broadcast your project updates. While these are important, use social media to share real life stories from target audience you are helping.

• Use media in social media – use compelling pictures, info graphics, videos to share your messages.

#6 – Visual Storytelling Becomes Powerful

• Visuals are so much better , infact our brain processes visuals 60,000 times faster than text.

• Tell your brand story using visuals we discussed earlier. Show your journey, your impact and successes.

• Use @instagram and @vineapp for videos

For Marketing and Sales needs, contact

Ruchira Agrawalwww.rightaudiencemarketing.com