6 principles to work differently // question and reframe
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Challenging assumptions to open up new possibilitiesQUESTION and REFRAME
6 principles to WORKdifferentlyWORKdifferently Copyright © 2015 gravitytank.com
WORKdifferently Copyright © 2015 gravitytank.com
“If everyone is thinking alike, then somebody isn’t thinking.”
G E O R G E S . P A T T O N
WORKdifferently Copyright © 2015 gravitytank.com 5WORKdifferently Copyright © 2015 gravitytank.com By Roland Tanglao [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Flickr
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Instant photography was a revolutionary innovation
1948 Polaroid - first
commercially available instant camera
1983 Polaroid - $1.3 billion in sales, over 1,000
patents
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1948 Polaroid - first
commercially available instant camera
1983 Polaroid - $1.3 billion in sales, over 1,000
patents
Until it wasn’t…
2001 Polaroid - files for
bankruptcy
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Hindered by its own success
1978 Konica- first point
and shoot
1948 Polaroid - first
commercially available instant camera
2001 Polaroid - files for
bankruptcy
1986 Fuji - first
disposable camera
2000 First camera
phone1994
First consumer grade digital cameras
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While consumers’ mental model of photography was shifting, Polaroid’s wasn’t
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They are what enable progress
Shifts in mental models aren’t new
MAGELLAN
In I519-1522 Magellan and Elcano circumnavigated the globe, proving it was round.
“PARADIGM SHIFT”
In 1962 Thomas Kuhn named a change of basic scientific assumptions a “paradigm shift.” These shifts prevent science from stagnating.
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Why is it hard for organizations to make big shifts before the moment of crisis?
1978 Konica- first point
and shoot
1948 Polaroid - first
commercially available instant camera
2001 Polaroid - files for
bankruptcy
1986 Fuji - first
disposable camera
2000 First camera
phone1994
First consumer grade digital cameras
WORKdifferently Copyright © 2015 gravitytank.com
Ptolomy’s geocentric model of the universe endured for nearly 1000 years, even when
empirical evidence began to indicate otherwise
We force new things into our existing ways
of understanding
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Our workplaces don’t encourage questioning either
CONVENTIONS
Our world is defined by accepting conventions and assumptions
INCENTIVES
We’re rewarded for doing what’s expected
COMPETITION
Our career depends on keeping up with our surroundings
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Nowhere new to go“Our solutions are incremental, not innovative.”
“Our systems and processes have become very cumbersome.”
We’re stuck in a rut…
…we just keep coming up
with the same ideas.
WORKdifferently Copyright © 2015 gravitytank.com
Question + ReframeShift the way we think
about the problemChallenge our basic
assumptions and constraints
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Why can’t anyone accept
credit cards, anywhere?
Ask “why” of the status quo
Derived from image by Mike Mozart [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Flickr
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SERVICE FOR ANYONE, ANYWHERE • Free card reader – Use any mobile device • Set up in minutes. no credit checks • Simple flat rate • No additional fees
TOSERVICE FOR QUALIFIED MERCHANTS • Expensive hardware • Lengthy application and credit checks • Monthly subscription fee • Startup and other hidden fees
19
Square reframed banking for small businesses
To open up new possibilities
FROM
Derived from image by Mike Mozart [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Flickr
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We first have to understand what assumptions we’re making, things we accept to be true or certain
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“People buy music in stores.”
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“People buy music in stores.”ASSUMPTIONS
Stores are physical places for purchasing
Music is something to be bought and owned
Music “units” are albums or songs
Music delivery formats are physical products
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QUESTIONS
Are stores the only place where people should go? What if it wasn't a store?
Why can’t people rent or borrow music instead of buying it?
What if people could access a whole genre or collection instead of specific albums or songs?
Does music have to have a physical format?
“People buy music in stores.”
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Questions prompt you to reconsider
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WORKdifferently Copyright © 2015 gravitytank.com
Reframes are powerful and challenging acts of rewiring the brain
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Some of the simplest reframes lead to entirely new opportunities
Why can’t regular people be investors?
From banks and VC firms as investors to the public at large as investors
Are hotels the only option for travelers?
From hotel room as accommodation to any home as accommodation
What if restaurants were more like theaters?
From payment for services rendered to pre-paid ticket commitment
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EXPANDING RESEARCH SCOPE
Doctor/patient relationship expands to include family caregivers in healthcare research
REVERSING DAILY ACTIVITIES
School activities in the flipped classroom are reversed: watch lectures as homework and practice “homework” at school
RECONSIDERING SPACE
Typically “social” spaces become the work spaces
Reframes can also happen at a smaller scale and impact day-to-day work
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Imagine a perfect experience, then listen for excuses
or roadblocks
Identify constraints, then see what happens if you
change or remove one of them
Identify your basic assumptions, and ask if they have
to be true
Ask “what if” and “what
would that mean”
Simple shifts in approach can lead to meaningful reframes
WORKdifferently Copyright © 2015 gravitytank.com
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gravitytank.com/workdifferently@gravitytankinc #workdifferently
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