6 seo optimisation tips

6 SEO Optimisation Tips

Search Engine Rankings

The higher the ranking, the

more people are exposed to

the business & its products

& services

Search Engine Rankings

Users are also more likely to

select a business’s website

& view its content when the

page appear near the top of

the search result page

Search Engine Rankings

More website visitors means

more opportunities for the

business to make sales &

achieve high marketing ROI

6 SEO Optimisation Tips

1. URL Structures

2. Keyword Research

3. Page Load Times

4. Sitemaps

5. Descriptive Navigation

6. Page Title Optimisation

SEO Optimisation Tips

1) URL Structures

Keep your URLs short, descriptive,

and relate directly to the content

of the page

SEO Optimisation Tips

1) URL Structures

Make sure to include the primary

keyword in the URL, preferably

at the start of the URL

SEO Optimisation Tips

2) Keyword Research

Research all keywords that are

bringing traffic to your website,

and relevant to your business’s

planned website content

SEO Optimisation Tips

2) Keyword Research

Based on the results, strategically

determine what is going to work

the best & build up your content

strategy, navigation, sitemap, etc.

SEO Optimisation Tips

3) Page Load Times

Don’t drive your customers away

with a slow loading website

The average mobile users spend

only 5 seconds wait for a website

to load

SEO Optimisation Tips

4) Sitemaps

Sitemaps help consumers to

locate exactly what they need,

and where they can get it.

SEO Optimisation Tips

4) Sitemaps

2 types of sitemaps your

website needs:

• XML sitemap

• HTML sitemap

SEO Optimisation Tips

5) Descriptive Navigation

Design your site so that whoever

lands on it will find it easy to

find what they are looking for

SEO Optimisation Tips

5) Descriptive Navigation

Keep your navigation clean by

limiting the use of flyouts &

drop down menu bars

SEO Optimisation Tips

6) Page Title Optimisation

The recommended length of

your page titles is 55-60

characters

SEO Optimisation Tips

6) Page Title Optimisation

Make sure your primary keyword or

phrase is situated at the beginning

of the title to maximise the boosting

effect for your SEO ranking

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