6 ways to build a massive audience with content marketing - #authority2015

Post on 27-Jul-2015

9.413 Views

Category:

Marketing

1 Downloads

Preview:

Click to see full reader

TRANSCRIPT

by @JoePulizzi

6 Steps to Building a Massive Audience with

Content

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

MY STORY

@JoePulizzi

@JoePulizzi

Was I alone?

@JoePulizzi

@JoePulizzi

@JoePulizzi

First, build an audience.

Then, monetize it.

@JoePulizzi

@JoePulizzi

@JoePulizzi

Sweet Spot

@JoePulizziColumbia Missourian

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

Ann Reardon

@JoePulizzi

@JoePulizzi

Food Scientist Education

@JoePulizzi

@JoePulizzi

More examples here

@JoePulizzi

@JoePulizzi

Food Scientist Education

ImpossibleFood Creations

Content Tilt

@JoePulizzi

Everyone stops at the sweet spot…

Hardly anyone “tilts” the content.

@JoePulizzi

‣ Google Trends

@JoePulizzi

@JoePulizzi

@JoePulizzi

What do all media companies do that you do not with your content?

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

Create Your Mission Statement: - Defined Audience - Deliver - Outcome

@JoePulizzi

@JoePulizzi

One Content Type

One Main Platform

Consistent Delivery

Long Period of Time

The Base

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

One Content Type + One Platform + Consistency

+ Time

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

top related