60+ inspirational quotes from cannes lions 2014

BEST INSIGHTS

CANNES 2014

DATAMAGINATIONMonday

DATAMAGINATION

Liam Doyle (Exact Target Marketing Cloud) Bryan Schroeder (Facebook) Paul Steketee (MerkleCRM)

• Datamagination is the intersection of data and creativity

• Facebook delivers best-in-class mobile experience

• The key is non-interruptive mobile advertising

• Real people not cookies

• Cookies do not transform on mobile

• Location is the next big thing on mobile (drive-to-store, proximity marketing)

DATAMAGINATION

Jeff Rooney (Forbes) Dan Neely (Networked Insights) Dave Morgan (Simulmedia) Matt Spielman (Return Path) Peter Daboll (Ace Metrix)

• If you can’t have great creative, at least, get great data

• A great creative has Revenue, Relevance, Residence

• With data: the more you see, the more you know, the more you matter

• Media can’t ignore the efficiency of creatives. Creatives can’t ignore data measurement

• Purchase intent was good before we had actual purchase measurement. Only sales should matter

• No more campaigns. Think in terms of cultural movements centered around the consumer and not the other way around

• About real-time marketing: let’s not get faster in the way of better

• If we all end up with a Chief Data Officer, we lost. Data should be the responsibility of everybody in the organization

DATAMAGINATION

Wenda Harris Millard (MediaLink) Joe Ripp (Time Inc)

• Time Inc is no longer a magazine company. We are a content creation company, which happened to be published in print form

CANNES CALLING Tuesday

CANNES CALLING

Michael Barrett (Millenial Media) Kirk McDonald (Pubmatic) Ben Phillips (Mediacom) Stephen Rosenblatt (Foursquare) Deb Marquardt (Starcom MediaVest Group) James Cooper (Adweek)

• Marketers tell their media agency “I know I should spend money on mobile but how?”

• Mediacom is moving from mobile campaigns to mobile strategies

• Programmatic doesn’t and shouldn’t prevent creative execution. It’s just a better way of buying

• They are not a lot of classically trained mobile specialists

• My daughter of 11 years knows more about this device and its utility than me

CANNES CALLING

• Nigel Morris (Dentsu Aegis Network)

• The difference between 16- and 16+? 16+ still use Facebook

• Advertising should feel like content not ads

• Programmatic and real-time buying are not synonymous

• We are trying to do mass personal marketing. This is normally an oxymoron

• Lots of hype about NFC. Nothing really happened

• Regarding privacy: you got to put the control to the user and give them value

• Some app developers just add location capabilities in their apps, because there is more value in the data collected

• Search on mobile is broken and should be personal and relevant to the user

THE MARKETER’S TOOLKIT

Thursday

THE MARKETER’S TOOLKIT

Bonin Bough (Mondelez International) Jonathan Carson (VEVO) Rene Rechtman (Maker Studios) Rich Raddon (ZEFR)

• You need and compass and a radar

• I don’t care what’s next. I care about the ability of the organization to adapt to the next big thing

• Big data was more a buzzword last year than this year

• Just by looking at the data on your phone, we can predict if you are going to get diabetes

• Marketing should become the antenna of the entire organization

• We have to innovate the existing (process, structure …)

• Benefits of video: greater ROI, greater viewership, data about viewership

• No more differentiation between TV and video buying

• We don’t call it earned media. We call it organic media

• Music video has become a currency and the seed of a lot of pop culture discussion

• The most creative people are coming from the Youtubers world

• Kids don’t discriminate between screens

• The monetizing of the Youtubers creative content is embarrassing

• About the Disney purchase of Maker Studios: the reaction of the Youtubers community was OMG

• When are we going to have our House of Cards with short-form videos on Youtube?

• House of Cards changed the whole content distribution model

• About on demand: snacking and binge-viewing are the two big trends

• Brands have a role in the social aspect of content (comments, sharing, repurposing). Redbull is doing it great

• With binge viewing, you don’t want to interrupt with ads

• Half of the Youtubers don’t want partnership with brands. They are hobbyists at first

• The Newsfronts should force their way into their Upfronts

THE MARKETER’S TOOLKIT

Calvin Lui (Unified Social) Ameet Ranadive (Twitter)

• Twitter is a bridge, not an island

THE MARKETER’S TOOLKIT

Michael Kassan (MediaLink) Tony Weisman (Digitas North America) Keith Weed (Unilever)

• Everything taste and smell better in Cannes

• It used to be a film festival. The quality is now flat during the whole week

• First creatives came, media came, digital came, clients came, adtech came. The circle is now complete

• Buying should follow the human behavior

• The Youtube premium video content creators are sold out for 8 months

• There is scarcity in online video

• The great brands of tomorrow will behave like softwares: service, easy to upgrade, answering a real consumer needs

• Launch it now if it’s fairly ready. Then do what you can do to improve

• Authenticity and honesty is better than perfection

• We will give you credit for trying and improving

• It never has been as fun to do marketing and advertising

• The CES and Cannes are the only meeting points with the tech industry

• Markets don’t invest enough in training. Athletes train everyday to perform in big games

• Marketers used to have great generalists. Now they want to attract the most specialists