7 figure counseling practice 3 of 3

4) YOUR CLINICAL STAFF

5) GIVING BACK

5) GIVING BACK

5) GIVING BACK

5) GIVING BACK

6) ADVERTISING

10 BIGGEST MARKETING MISTAKES

BIG BLIND SWING

NO TRACKING

“Only half of my advertising is working.”

“The problem is I don’t know which half!”

AWFUL SOCIAL MEDIA

BAD HEADSHOT

TECHNICAL BIO

SPAMMING

GUEST BLOGGING

BAD WEBSITE

BAD WEBSITE“Counseling for individuels, couples, and Families” 

DINGY OFFICE

DINGY OFFICE“You can tell whether a business cares about its customers by how nice the

bathrooms are.”

DINGY OFFICE“You can tell whether a business cares about its customers by how nice the

bathrooms are.” How are your bathrooms?

How are your waiting rooms?

NO ADVERTISING AT ALL

I’M ABOUT TO BLOW YOUR MIND

EVERYTHING IS MARKETING

THE FINAL 10%

HOW’S IT POSSIBLE?

THE LAST 10% IS THE HARDEST

ODYSSEUS

WHAT’S YOUR 10%?

ARE YOU QUITTING AT 90%?

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”“I don’t want to accept credit cards. Clients can

write a check”

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”“I don’t want to accept credit cards. Clients can

write a check”“That old armchair was my great aunts. I don’t

have time to refurbish it”

ARE YOU QUITTING AT 90%?

“Clients don’t need wi-fi in the waiting room”“We don’t answer the phone, but most clients will

leave a message”“My notes are for me. My records don’t need to be

great.”“I don’t want to accept credit cards. Clients can

write a check”“That old armchair was my great aunts. I don’t

have time to refurbish it”“I haven’t dug into new research in years. The

most important thing is the relationships with my clients”

OBSESSION

BE 10% OBSESSED

SPACE

SPACEWhite glove clean and

organized

SPACEWhite glove clean and

organizedNo more Poland Spring

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell better

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simpler

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hours

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICAL

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

training

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

program

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUE

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUEMore value to clients

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUEMore value to clients

1st/10th appointment gifts

SPACEWhite glove clean and

organizedNo more Poland Spring

Hallway should smell betterSCHEDULING

Intake process simplerSessions in 24 hoursNever double book

CLINICALMore positive psychology

trainingProfessional development

programMeasure treatment

outcomes

VALUEMore value to clients

1st/10th appointment giftsMost desirable place

10% IS 100%

THE END