7 sms marketing mistakes to avoid

S M S M A R K E T I N G M I S T A K E T O A V O I D7

You have decided to use SMS messaging to reach more customers

However, do you have a………

fail proof SMS campaign strategy

and measurement/analysis plan?

C O M M O N S M S M I S T A K E S B U R I E D IN THE FAILED SMS G R A V E Y A R D

1 Using bought lists

VIOLATED CAN-SPAM

RULE

Learn more about CAN-SPAM rule. Visit http://goo.gl/HuVUfY

Grow your Opt In list by using proper consent methods. Rules and regulations govern the world of SMS. Know your rules!

2 Confusing CTA

Text “2% OFF ”

space “ZIP CODE”

to (2CHEAP)

Create a CLEAR and SIMPLE Call To Action (CTA) to get users to opt in to start receiving SMS from you.

Text 2% to

224327this is better

3 Sending more than the promised frequency

Sent Additional

3 messages for special Promotion

Stick to your campaign strategy. If you’ve promised 2 messages per week, do not send more than 2 per week. This is a RULE!

4 Poor timing

Sent SMS campaign

to everyone at 7:30am

Avoid rush hour, early morning or late at night.

AND be conscious of time zone. 7:30am CST is 5:30am PST

5 Stuffing too much information

Some wireless carriers do not concatenate long messages. Scrolling down 10 part message —(1of10 )ABC company…..(5of10) want you to…..(10of10) thank you…….

(7of10) is what you think……..(2of10) and they don’t arrive in order—

The main point of SMS communications is to make your offer easy, catchy and fast. Keep text messages short and precise so that they contain only the most important information.

Each SMS is 160 characters, if your message is more than 300 characters, use another communications channel.

6 Sending generic content

Dear sir, come into our store for a free

taco

SMS is a one-on-one conversation, use your brand and product name whenever possible.

Taco Mucho BIG one day offer

from 3pm-close 10/30/14! Use code FREE10 in store.

Details www.tacomucho.com Reply Stop to stop

this is better

7 Running SMS campaign without a strategy

Used SMS as a

one-off feature

With SMS, brands gain extensive reach and help build relationships. Come up with an overall strategy to build your database and optimize a campaign in real time through metrics.

Interview several SMS providers and choose a right partner to help you build a successful SMS campaign strategy.

Avoid the seven deadly mistakes described and consult your SMS gateway provider. Each SMS campaign is unique, therefore different rules apply.

A well planned pre-approved SMS campaign leads to 100% success! I guarantee!

GET MORE TIPSF R O M V I C T O R I A & N A T H A N

support-us@2sms.com

http://www.2sms.com

1-877-276-7266

–Victoria Roberts

2sms is an enterprise SMS application provider. We help great companies navigate the SMS industry and integrate SMS into their existing communication system to engage people and then turn that engagement into revenue.