7 super benefits of marketing automation

Post on 08-Aug-2015

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7 Benefits Out of Marketing Automation

Experts of Digital Sales & Marketing at Sales-Push.com have identified these Super Benefits which every SMB has the desire for..

Enhanced Productivity Subsequently Profits

• Easing routine marketing tasks

• Effectively eliminates repetitive

manual processes by substituting

automated solutions.

• Sales will not have to waste time on unqualified leads

• Result – Enhanced productivity

Automated Workflow

• Humans are bound to make mistakes

• Systematizes activities, processes, and

documentation, allowing for a smoother marketing

workflow

• Include automation of internal marketing processes

such as budgeting and planning,

approval, workplace collaboration, and other

related processes.

All Channels Supportive

• Friendly with all the marketing communication channels

• Can be used in different marketing platforms that include email, SEO, CRM tools, and social media

• Platform serves as a centralized hub for a variety of marketing activities

• Making the marketing professional’s life a whole lot easier

Very Effective in Retention of Customers

• Retention of existing customers comes in the form of

marketing intelligence

• Understand the behaviour of customers (both existing

and future customers)

Building RelationshipAllow businesses to personalize

their relationships with every

customer, every prospect, and

every lead through relevant

strategies that include lead

qualification, nurturing, trigger

campaigns, digital footprint

analysis, lead scoring models,

and sales and marketing

alignment

Tracking & Monitoring of Marketing Campaigns

Marketing automation software not only

helps in tracking marketing

expenditures but also in monitoring

responses to marketing campaigns

based on specific parameters of

success or failure.

Worth Investing

• It isn’t certainly cheap.. So, if you are thinking of cheap investing into this – then you better don’t

• Value and benefits which you get out of this is worth investing

• 78 percent of high-performing marketers identify marketing automation as a key contributor to improved revenue

Marketing automation is the reason behind this factitious evolution in the

picture of online marketing communication. It may not be cheap but it’s of

worth investing. It may be a set of software but way effective than

humans. In short it’s a whole lot beneficial for the growth of your business

and for survival in a long-run.

Sales-Push.Com

ByVijay MohnaniSMB Digital Marketing Expert Sales-Push.com ( One Stop Solution for Online Sales & Marketing )

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