7 ways to get to the top of google

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An introduction toAn introduction to

Successfully Successfully Marketing your businessMarketing your business

on the Interneton the Internet

Today we are going to look Today we are going to look atat……

7 Ways 7 Ways to get onto get on page 1 page 1 on theon the Search Search EnginesEngines

1.1. Search Engine Optimisation (SEO)Search Engine Optimisation (SEO)2.2. Pay Per Click Advertising (PPC)Pay Per Click Advertising (PPC)3.3. Google Maps / LocalGoogle Maps / Local4.4. Business Networking SitesBusiness Networking Sites5.5. DirectoriesDirectories6.6. Rich MediaRich Media7.7. Blogging / ForumsBlogging / Forums

The opportunityThe opportunityThe InternetThe Internet

1.6 Billion Internet users - 1.6 Billion Internet users - Feb 2009Feb 2009Source Internet World StatsSource Internet World Stats

In 2008 (16.5 million) 56% of UK homes In 2008 (16.5 million) 56% of UK homes had Internet access, rising each year by had Internet access, rising each year by millions.millions.Source office of statistics UKSource office of statistics UK

Estimated 300 million searches every day!Estimated 300 million searches every day!

Google share 60-90% Google share 60-90%

The benefitsThe benefitsInternet MarketingInternet Marketing

More leads, more sales, more More leads, more sales, more money!money!

Cost effectiveCost effective ReachReach TargetedTargeted Build credibilityBuild credibility RelevantRelevant MeasurableMeasurable Can be more effective than traditional Can be more effective than traditional

advertisingadvertising

1. Search Engine Optimisation 1. Search Engine Optimisation (SEO)(SEO)

Aim: 1Aim: 1stst page organic listings page organic listings

The benefits The benefits Search Engine OptimisationSearch Engine Optimisation

More business!More business!

When you’re there it’s free, When you’re there it’s free, quality traffic!quality traffic!

CredibilityCredibility

The considerationsThe considerationsSearch Engine OptimisationSearch Engine Optimisation

SEO canSEO can……

Take timeTake time– Researching keywords / phrasesResearching keywords / phrases– Optimising web pagesOptimising web pages– Building LinksBuilding Links– Waiting for resultsWaiting for results

Require a substantial initial investment Require a substantial initial investment if professionals are used.if professionals are used.

2. Pay Per Click 2. Pay Per Click (PPC)(PPC)

Google AdWordsGoogle AdWords

Aim: 1Aim: 1stst page sponsored listings page sponsored listings

The benefitsThe benefitsPPC & Google AdWordsPPC & Google AdWords

More business!More business! MeasureableMeasureable InstantInstant You can turn it on and off when requiredYou can turn it on and off when required Cost effectiveCost effective 100’s of keyword possibilities100’s of keyword possibilities TargetedTargeted Keyword research for future SEO work etc.Keyword research for future SEO work etc.

The considerationsThe considerationsPPC & Google AdWordsPPC & Google AdWords

If you use a professionalIf you use a professional…… Also requires an initial investmentAlso requires an initial investment

– Set upSet up– ManagementManagement

If you DIYIf you DIY…… Could spend more than you intended throughCould spend more than you intended through

– Incorrect campaign setupIncorrect campaign setup Budget settingsBudget settings Targeting & TimingTargeting & Timing Keywords & Negative KeywordsKeywords & Negative Keywords Over/underbidding Over/underbidding

– Higher cost per click through low quality scoresHigher cost per click through low quality scores

3. Google Maps / Local3. Google Maps / Local

Aim: 1Aim: 1stst page Google map page Google map listingslistings

The benefitsThe benefitsGoogle Maps / LocalGoogle Maps / Local

More business!More business!

Achieve a page 1 positionAchieve a page 1 position……

FastFast EasyEasy FreeFree Even without a website!Even without a website!

4. Business Networking 4. Business Networking SitesSites

Aim: 1Aim: 1stst page listings from site page listings from site

The benefitsThe benefitsBusiness Networking SitesBusiness Networking Sites

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

FastFast EasilyEasily Even without a website!Even without a website! They do all of the hard work They do all of the hard work

(optimising) for you!(optimising) for you!

5. Directories5. Directories

Aim: 1Aim: 1stst page listing from page listing from directorydirectory

The benefitsThe benefitsDirectoriesDirectories

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

FastFast EasilyEasily Some are freeSome are free Even without a website!Even without a website! They do all of the hard work They do all of the hard work

(optimising) for you!(optimising) for you!

The considerationsThe considerationsDirectoriesDirectories

They don’t always workThey don’t always work They can be costlyThey can be costly

6. Rich Media6. Rich Media

Aim: 1Aim: 1stst page listing from rich page listing from rich mediamedia

The benefitsThe benefitsRich MediaRich Media

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

Even in a competitive industry!Even in a competitive industry! EasilyEasily Free (or just cost of web designer Free (or just cost of web designer

adding it)adding it)

7. Blogging / Forums7. Blogging / Forums

Aim: 1Aim: 1stst page from page from comments/postscomments/posts

The benefitsThe benefitsBlogging / ForumsBlogging / Forums

More business!More business!

Achieve a page 1 position…Achieve a page 1 position…

FreeFree Easy & Hassle freeEasy & Hassle free You can do it yourself!You can do it yourself!

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RecapRecap

We’ve looked atWe’ve looked at……

7 Ways 7 Ways to get onto get on page 1 page 1 on theon the Search Search EnginesEngines

1.1. Search Engine Optimisation (SEO)Search Engine Optimisation (SEO)2.2. Pay Per Click Advertising (PPC)Pay Per Click Advertising (PPC)3.3. Google Maps / LocalGoogle Maps / Local4.4. Business Networking SitesBusiness Networking Sites5.5. DirectoriesDirectories6.6. Rich MediaRich Media7.7. Blogging / ForumsBlogging / Forums

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AnyAnyQuestions?Questions?

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ThanksThanksfor listening!for listening!