7 ways to step up your instagram marketing game

#instamarketing

TITLE OF YOUR PRESOMake a copy of this file. Then Delete this line ;)7 Ways to Step Up Your

Instagram Marketing Game

#InstaMarketing

#instamarketing

Instagram has 400 million monthly active users.

Source: CNN

#instamarketing

Now’s the best time to build an Instagram marketing strategy, because...

#instamarketing

Only 36% of marketers are using Instagram right now vs. 93% of marketers

on Facebook.

Source: Selfstartr

#instamarketing

But what and how does engagement work on Instagram?

#instamarketing

1. Post Consistently & Strategically

#instamarketing

Most brands post twice a day.

Source: Selfstarter

#instamarketing

Best times to post? 2am and 5pm EST.

Source: The Huffington Post

#instamarketing

2. Use Hashtags Wisely

#instamarketing

Interactions are highest on posts with 11+ hashtags.

Source: Trackmaven

#instamarketing

Brands also create dedicated hashtags to promote new products.

#instamarketing

3. Interact

#instamarketing

Feature content from your community. This builds loyalty and trust.

#instamarketing

Try asking questions in your caption and reply to comments if you can.

#instamarketing

4. Host Contests & Giveaways

#instamarketing

Encourage your community to take photos of your product and tag friends.

#instamarketing

Brands also create dedicated hashtags to promote new products.

#instamarketing

5. Work with Influencers

#instamarketing

For every dollar spend on influencermarketing, you get $6 back.

Source: TrackMaven

#instamarketing

Track results by offering bitlinks to each influencer and setting goals

before kicking off each campaign.

#instamarketing

6. Know Your Demographic

Source: Salesforce

#instamarketing

Instagram users are mostly Millennials and GenX-ers.

Source: Salesforce

#instamarketing

7. Track Growth with Bitly

#instamarketing

Mashable uses Bitly to track clicks from a link in their bio.

THANK YOU#instamarketing

WANT TO LEARN MORE?

Watch our webinar with our friends from AdRoll. We talk about Instagram Sponsored Ads, building great partner marketing campaigns and more!

bitly.is/igmarketing2016