7p's of social media management
Post on 19-Jun-2015
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7P’s of Social Media Management
ADMA Forum 2012
Mike Hickinbotham
Hi, my name is …
• Fragmentation of the media landscape.
• Rampant creative destruction.
• Brands are publishers.
• People are broadcasters.
• Attention is a scarce resource.
Is your brand keeping pace?
1. Purpose
• What is your business objective?
2. Performance
• What is your business and social media activity performance indicators?
Purpose Business Social Media
3. Proposition
• Why should people care?
4. People (external)
• Consumers or customers?
4b. People (internal)
• Educate employees about new media’s opportunities and risks.
Telstra’s 3R’s of Social Media Engagement
1.Representation 2.Responsibility 3.Respect
5. Platforms
• Rent or own?
Social Assets
Brand. com
External Publishers
6. Programming • Content creation and distribution
7. Process
• New or existing? Static or dynamic?
mikehickinbotham.com
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