8 tips for effective healthcare marketing

Checklist for an Effective Healthcare Marketing Strategy

8 Must-Do’s for Results

Carestruck Healthcare Marketing for the Digital Age

www.carestruck.com www.carestruck.org

One Call For One Strategy Across All Channels. That’s Carestruck.

You’re Live and Online Right Now

Your practice has a multi-site online presence.

It’s a powerful brand or it’s detracting from your reputation.

How are you responding to the new landscape?

www.carestruck.com

8 Indicators of momentum in an effective online presence.

www.carestruck.com

You’ve made a website update this week posted to social pages reflecting:

News event Health trend Clinical advance

featured in your practice

www.carestruck.com

Your site has points of engagement

• Contact Us • Give Us Your Feedback • Schedule an Appointment • Download Our Registration Forms • Sign Up for Our Newsletter

www.carestruck.com

You’re monitoring top healthcare rating sites weekly. Office processes encourage reviews from your most admiring patients.

Healthgrades Vitals

RateMD’s Yelp

ZocDoc About Manta Healo www.carestruck.com

You’ve replaced written testimonials with video and interviews synched to

social pages.

www.carestruck.com

Office staff is trained to drive patient engagement for meaningful use.

You’ve refreshed this training in the past 6 months. www.carestruck.com

Your patient portal is linked to your website and patients

schedule appointments without leaving your site.

www.carestruck.com

You’re promoting an upcoming event to be digitally recorded for lasting impact.

Responsively Focused Targeted Marketing Fully Merchandised

www.carestruck.com

Annual Strategic Review

You evaluate your marketing strategy annually because the environment changes rapidly.

www.carestruck.com

Checklist Summary

1. You’ve made content updates this month

2. Your site features points of interactivity

3. You’re monitoring healthcare ratings sites weekly

4. You’ve replaced static testimonials with video

5. Your staff is trained to drive meaningful use

6. New patients make appointments online

7. You’re promoting an upcoming live/digital event

8. You’ve reviewed strategy this year www.carestruck.com

BRAVO!!

If you answered YES to all eight, you’re seeing return on investment of a dynamic, robust online presence.

If you answered NO to any, we can help.

708-995-1370 www.carestruck.com