8 weird google shopping feed hacks that retailers will love!

8 weird Google Shopping feed hacks

that retailers will love!

Rob WatsonHead of Digital Marketing | Supplyant | @robpwatson

#1 - 150 Character Titles

@robpwatson #heroConf

Original Title...

Mega Deal 6mm Laminate Flooring Oak Grey

Original Title...

Mega Deal 6mm Laminate Flooring Oak Grey

New 150 character title...

Laminate Flooring - Grey Oak 6mm Laminated Wood Floor Boards, Light Wide Wooden Mid-Length Plank, Click Installation, Textured Surface, Square Edge

The database alternative…

{Product Title} + {Website Category} + {MPN} + {Specific Attributes}

...truncate at 150 characters

#2 - Alternative Landing Page

@robpwatson #heroConf

make sure that the URL provided through 'adwords redirect' will redirect to the same website as given in the ‘link’

Don’t forget…

AdWords Redirect is used in Dynamic Remarketing

Get-around Google’s “no pop-up” rule

DSA & Remarketing

#3 - Promote Best Sellers At Scale

@robpwatson #heroConf

#4 - Upper Funnel Keywords

@robpwatson #heroConf

Tactics Used...

● Best Seller product● Duplicate product

● 150 Character titles ○ “Ideas”○ “Living Room, Dining Room, Bathroom, Kitchen, etc”

● AdWords Redirect to category

3 months after search term starts showing, Google announce roll out

#5 - Structure Simulations

@robpwatson #heroConf

Brand A

Brand B

Brand A product type A

Brand A product type B

Brand A

Brand A product type A

Brand A product type A

Brand A

product type A

Brand A product type B

Brand A product type A

Brand A product type A

Brand A product type B

Before...

After...

#6 - Breaking Through

@robpwatson #heroConf

Original Title...

Baker's Secret Easy Store 5pc Set

Original Title...

Baker's Secret Easy Store 5pc Set

New 150 character title...

Non Stick Baking Trays - Baker's Secret Bakeware Sets 5 piece - easy store including Oblong, Square and Loaf Baking Pans, weight of 0.6 kg

150 character title live, bid set at £1.20

bid increased to £2

bid decreased to £0.70

bid decreased to £0.25

Bid increased to £4

150 Character title live

Bid decreased to £3

#7 - Hijack High Impression Product IDs

@robpwatson #heroConf

Why bother?

High impressions on poor performersReplacement for end-of-line products

Tested across 31 SKUs

Caveat

Products must be like-for-likeCan make ongoing management difficult

#8 - Duplicate to dominating the PLA Results

@robpwatson #heroConf

Reason to get suspendedManipulating dataNot necessaryBad user experience

… ….. ….. ….. ….. …..

… ….. ….. ….. ….. …..

… ….. ….. ….. ….. …..

Tweet me if you want the deck

Or email rob@supplyant.com

Rob WatsonHead of Digital Marketing | Supplyant | @robpwatson