99 problems but my brand ain't one

MY BRAND I’ve got 99 problems but

AIN’T ONE!

Presented by : Cher Jones, Social Media Speaker &Trainer

How to create an opportunity-ready personal brand powered by social media.

Presented by Cher Jones, Social Media Trainer & Speaker

You may be thinking…

My first memorable brand experience

This feels much better!

-Jay Z, Otis

I guess I got my swagger

back…

Branding is a feeling

#PersonalBranding We all need to brand ourselves

FACT: You’ve been Googled

Oh c’mon you Google others too!

Define your brand

Your Goal: Influence & align perception

Online personal branding in four steps

Personal branding process

Online personal branding in four steps

DEFINE

Personal branding process

Online personal branding in four steps

DEFINE AUDIT

Personal branding process

Online personal branding in four steps

DEFINE AUDIT CREATE

Personal branding process

Online personal branding in four steps

DEFINE AUDIT CREATE ENGAGE

Personal branding process

“I’m not a businessman

I’m a business, man.”

-Jay-Z, Diamond from Sierra Leone (Remix)

DEFINE your brand

Before you start, ask yourself… You’ve got to ask a lot of questions

Here are just a few

What do I bring to the table?

Ask yourself

What do you think of me ?

Ask people you trust

What are my goals?

This answer will drive your efforts

How can I help them?

Who do you need to connect with

Knowing is half the battle!

“I ain’t pass the bar but I know a

little bit. Enough that you won’t

illegally search my…” -Jay-Z, 99 Problems

AUDIT your current brand

Start with a search

• Your name

• Name, city

• Your email address(es)

• Old usernames

• Go back at least 10 pages

• Check images too!

Go through your social media accounts

•old accounts •pictures •comments •posts •videos •applications/games •groups •contacts/friends

Delete Negative

Use reppler.com to monitor your brand

www.sociallyactive.ca

Review your privacy settings

www.sociallyactive.ca

- Jay-Z, Otis

Photo shoot fresh, looking like wealth.

I'm 'bout to call the paparazzi

on myself

CREATE a brand that sells you

Personal Profiles and Book Shopping

Use your keywords in your profile

Go deeper

Links

Suggest action

Detailed summary

Picture + Headline + Location + Links= Click Magnet

Profile Snapshot

“Allow me to re-introduce myself.

My name is HOV”

-Public Service Announcement

Linkedin

sociallyactive.ca www.sociallyactive.ca

Linkedin is a must

Other networks? Fish where the fish are!

“I don’t got the bright watch,

I got the right watch”

-30 Something

Don’t get too caught with new & shiny social

Own the house your content lives in

What’s your bait? Valuable content!

Source: SmartInsights.com

ENGAGE and connect with others

Your headline should sell you

sociallyactive.ca

Don’t be standard

www.sociallyactive.ca

Be authentic

www.sociallyactive.ca

Grow the relationship

RECAP

DEFINE AUDIT CREATE ENGAGE

Personal branding process

“Used to rock a throwback,

ballin’ on the corner. Now I rock

a teller suit looking like a owner”

-Jay Z- On to the Next One

Remember: Your brand will change

Questions?

Give lots of advice Did you like what your heard?

Let’s connect! www.sociallyactive.ca

MY BRAND I’ve got 99 problems but

AIN’T ONE!

Thank you