a book apart's content strategy for mobile
Post on 04-Jul-2015
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“Knowing the type of device the user is holdingdoesn’t tell you anything about the user’s intent.Knowing someone’s location doesn’t tell youanything about her goals. You can’t makeassumptions about what the user wants to dosimply because she has a smaller screen. In fact, allyou really know is: she has a smaller screen.”
-- Content Strategy for Mobile, p.19
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