a case for a true

A Case For a True Healthy Beverage

2

We all aspire to live active and full lives

3

Maintaining a balanced diet is critical to healthy and active living

4

However, external forces make it hard to maintain a balanced diet…

Commute times are increasing

The proliferation of fast food chains Dearth of healthy food options

Bad foods taste better

Healthy items cost more

5

These external forces can be reflected in current obesity trends

6

A good diet consists of food and liquids, but liquids are more important

5

56

Number of Days Humans Can go Without

Food Water

Source: How Stuff Works, How long can humans go without food or water?, Author Charles Bryant

7

The beverage industry is huge, with many options for consumers to choose

8

What if we could create a product that has…

Consumer Proposition

Great Taste

CostEffective

Availability NaturalIngredients/Sweetener

MultipleOccasion

9

Current beverage offerings deliver on health or price, but not both

0 20 40 60 80 100 120 140 1600

1

2

3

4

5

6

7

8

9

10

Nut

rition

al V

alue

* “Blue Ocean”

Space where our

innovation will exist

*Source: Nutritional value calculated by juice content and other factors, Beverage Digest 2012 -2013

Dollar Sales (000s)

10

What kind of dollar sales could this idea potentially generate?

CSDs

Water

Isotonics

Juice

Drinks

Teas

SPSpec

Beverage Dollar Sales* ($20B)

A .1% share of the categorieslisted represents $20M in sales

Source: Beverage Industry, Beverage Category Sales

11

We have the correct combination of factors to win in the market

“Sweetener”

Product Development

Market Research

Manufacturing Platform

Availability

12

So join us on this journey to go from beverage purgatory to liquid heaven

13

Appendix

14