a marketer's guide: selling to a millennial generation

Digiday Retail Summit

2014A Marketers Guide: Selling to a Millennial

Generation

@CarlosGil83

Carlos Gil, SpeakerTop 50 “Most Influential Online” 2010 by Fast Company

Developed strategy and led the launch for all of Winn-Dixie Supermarkets social media accounts and blogger influencer program

Led digital campaigns in partnership with PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands

Executive M.B.A. from Jacksonville University, 2015

Social Media is “Always on”

Retail Social MediaIn Retail, every moment that your doors are open someone is speaking about your brand

Your Audience MattersIn retail, Millennial shoppers including Millennial moms are often misunderstood and overlooked

Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever

Millennials rely mostly on their friends to make buying decisions, they don’t want to be sold to by brands

Opportunity for Brands!

Why Should You Care?By 2017, the Millennial generation is expected to outspend Baby Boomers

*Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet”

Brands must embrace the culture shift…Here’s how

Multi-Channel ReachContent via Instagram, Facebook, Vine, Pinterest, and Twitter is consumed uniquely on mobile versus desktop

In digital and social media, today’s brands are multi-media content producers!

Content Drives Engagement

Be Timely, Be Relevant

Personality like Taco Bell!

Web-to-Store via Pinterest

Tell a Story with Pictures

Drive ROI with Mobile Offers91% of Millennials make their Facebook Places and Foursquare check-ins public

Foursquare connects 45M+ people to 1.5M+ businesses

Engage Brand Advocates

Speak to your Customers

#RealTalk“Social media is a tool to engage customers

through content, conversation and collaboration. Engagement is what builds

awareness and loyalty, loyalty is what drives sales”

– @CarlosGil83

Q & AEmail: carlos@carlosgil.biz

Twitter: @CarlosGil83

LinkedIn.com/in/CarlosGilOnline

Facebook.com/CarlosGilOnline

Google: “Social Media Trends in Retail to look for in 2014”