a marketer's guide: selling to a millennial generation
DESCRIPTION
Today, 90% of Millennials use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to create relevant brand awareness, build meaningful engagement and customer loyalty to drive ROI in a noisy social economy.TRANSCRIPT
Digiday Retail Summit
2014A Marketers Guide: Selling to a Millennial
Generation
@CarlosGil83
Carlos Gil, SpeakerTop 50 “Most Influential Online” 2010 by Fast Company
Developed strategy and led the launch for all of Winn-Dixie Supermarkets social media accounts and blogger influencer program
Led digital campaigns in partnership with PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands
Executive M.B.A. from Jacksonville University, 2015
Social Media is “Always on”
Retail Social MediaIn Retail, every moment that your doors are open someone is speaking about your brand
Your Audience MattersIn retail, Millennial shoppers including Millennial moms are often misunderstood and overlooked
Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever
Millennials rely mostly on their friends to make buying decisions, they don’t want to be sold to by brands
Opportunity for Brands!
Why Should You Care?By 2017, the Millennial generation is expected to outspend Baby Boomers
*Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet”
Brands must embrace the culture shift…Here’s how
Multi-Channel ReachContent via Instagram, Facebook, Vine, Pinterest, and Twitter is consumed uniquely on mobile versus desktop
In digital and social media, today’s brands are multi-media content producers!
Content Drives Engagement
Be Timely, Be Relevant
Personality like Taco Bell!
Web-to-Store via Pinterest
Tell a Story with Pictures
Drive ROI with Mobile Offers91% of Millennials make their Facebook Places and Foursquare check-ins public
Foursquare connects 45M+ people to 1.5M+ businesses
Engage Brand Advocates
Speak to your Customers
#RealTalk“Social media is a tool to engage customers
through content, conversation and collaboration. Engagement is what builds
awareness and loyalty, loyalty is what drives sales”
– @CarlosGil83
Q & AEmail: [email protected]
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline
Google: “Social Media Trends in Retail to look for in 2014”