the social marketer's 2014 toolkit webinar

Host: Jason Yarborough @Yarby

Presenters: Sarah Evans @PRsarahevansJason Keath @JasonKeath

Hashtag: #SMtoolkit

socialfresh conference Webinar Series

Technical Difficulties? Let us know using the "Q and A" box.

Have a question for the speakers? Submit via the "Q and A" box

SocialFreshConference.com Webinar Series — #SMtoolkit

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THE SOCIAL MARKETER'S 2014 TOOLKIT


(over 100 software and tool recommendations) Learn what tools top social marketers use

for monitoring, publishing, content, automation, lead gen.

With: Sarah Evans & Jason Keath

SARAH EVANSsarahsfav.es I @PRsarahevans

JASON KEATHSocialfreshconference.com I @jasonkeath

socialfresh WEST

San Diego, October 28-30 — SocialFreshConference.com

socialfresh WEST A sample of the awesome presentations:• How to build a media empire, from Brian Clark of Copyblogger • How to build engagement on Instagram, from Lilly Pullitzer • How to learn marketing lessons from Kickstarter, from Clay Hebert • How to up your Twitter engagement, from Arby’s • How to invest more in long form, high value content, from HP • How to build a power user community, from HTC • How to improve your marketing brainstorms, from Jason Keath • How to learn lessons from real viral video experts, from Thinkmodo • and so many more…

SocialFreshConference.com

San Diego, October 28-30

• People remember it• Involves an emotional connection• Relatable• Written, visual and audio

Share, care or swear!

GREATCONTENT

YOUR “SELFIE” (i.e. workflow)

1. CONTENT IDENTIFICATION AND CREATION

2. PLATFORM-SPECIFIC APPS AND TOOLS

3. MARKETING AND AUTOMATION SOCIAL TOOLS

4. ANALYTICS AND MONITORING

CONTENT IDENTIFICATION &

CREATIONShare your favorite tools during this talk, use #socialfresh.

STORIES, TRENDS & CONTENT

• POPurls Trends from the web popurls.com

• Websta Trending on Instagram web.stagram.com/hot/

• Rebloggy Trending on Tumblr rebloggy.com/trending_tags

• Viral Video Chart viralvideochart.unrulymedia.com/all

• PinAlerts Pinterest alertspinalerts.com

• Facebook trends: Facebook home page• Google Top Searches google.com

/trends/hottrends• Trending on YouTubeyoutube.com

/trendsdashboard• Boardreader forum search engine

boardreader.com• #tagboard: search any hashtag across

most social networkstagboard.com


http://popurls.com/

http://web.stagram.com/hot/

http://web.stagram.com/hot/

http://rebloggy.com/trending_tags

http://rebloggy.com/trending_tags

http://viralvideochart.unrulymedia.com/all

http://viralvideochart.unrulymedia.com/all

http://pinalerts.com/

http://www.google.com/trends/hottrends



https://www.youtube.com/trendsdashboard

https://www.youtube.com/trendsdashboard

http://boardreader.com/

http://tagboard.com/


• Follow Thought Leaders- Facebook- Twitter- Feedly- Pinboard.in

• Twitter Mobile AppDiscovery Tab

• Private Facebook GroupsIf it doesn’t exist, create it

• Quora• Alltop trending


• SlideShare • Reddit• Feedly (iOS and Android)• RSS feeds• IFTTT and/or Zapier• Flipboard• Google Trends or Hot

Searches


Sarah Evans – Sevans Strategy © 2014

Social EdCal Tools Productivity & Collaboration• Asana• BaseCamp

WordPress Plugins• Edit Flow • CoSchedule

High output products• DivvyHQ

Old-fashioned spreadsheets• Google Spreadsheets

Workhacks• Evernote• Google Drive• Google Calendar

Social EdCal Tools Productivity & Collaboration• Podio• Google docs

WordPress Plugins• Capability Manager• Edit Flow • User Submitted Post• CoSchedule

High output products• Kapost

Workhacks• Google spreadsheet

emails• Editorial comments • Automated emails in

WordPress for new users

BUT, WHAT ABOUT PHOTOS?

• Latergramme (Browser & iOS) for Instagram

• Viralwoot or ViralTag (Browser) for Pinterest

• DoShare (Chrome plug-in) for Google+

• Evernote • Buffer

Facebook, LinkedIn

Have a better way to manage photos? Share now #smtoolkit

AUTOMATE THE WEBZapier• Integrates with services, like

Gmail, Mailchimp, Salesforce• More “business” and enterprise

in nature• Example: Add a MailChimp

subscriber to a list from Wufoo form

• Freemium (100 tasks per month, 5 zaps)

IFTTT• More free services and social

(e.g. Twitter, Facebook, Etsy, Google)

• Limited to certain types of tasks

• Limited to a certain number of actions

• Completely free


AUTOMATE THE WEBZapier• Eventbrite > Infusionsoft• Eventbrite > podio • Podio form > Gmail draft• Google spreadsheet > Podio

IFTTT• Foursquare > Google Cal


View my public IFTTT recipes at:

ifttt.com/p/sarahevans

3RD PARTY INVOLVEMENT34. Twibble.io

Publish content from any RSS feed to Twitter (with imagery)

35. TriberrFind other bloggers to share your stuff (2.5 out of 4 stars)

36. RoundTeam.co ($)Connect your Twitter account and let others contribute


3RD PARTY INVOLVEMENT34. Twibble.io

Allow others to auto-tweet your RSS feedsocialfresh.com/freshteam

35. Dlvr.itAuto-tweet from RSS on a schedule

36. IFTTT and Zapier If you want to automate more of your social, look here


As a digital correspondent, I have to be able to create and share content on the

fly…

MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME

1. Buffer2. IFTTT3. RebelMouse4. SocialMention5. Wedgies

6. Evernote7. Rafflecopter8. Twitter mobile notifications

9. Over10. 8mm


PRO TIP: Use Buffer’s “buffer image” right click feature in Chrome

bufferapp.com/extensions

TABLET TO: CAPTURE, EDIT &

SHARE

• iOgrapher ($65)• Wide angle lens ($20-

30)• Shotgun mic ($200-300)• Tripod ($30-70)• LED light ($50-100)


ADDITIONAL CONTENT CREATION TOOLS

• Screenr (web-based screen recorder) • Canva (Cover images, invites, blog

content)• SoundCloud (audio)• Timetoast (shareable, embeddable

timelines)• Givver (donate via tweets)• ThingLink (make images interactive)

(thinglink.com)• Piktochart (infographic creator)

Share your favorite tools during this talk, use #smtoolkit.

PRO TIP: Use Canva with your own photos as the background and filter them in “advanced options”

THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT

If you like it, then you should have put a filter on it.

EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO

PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own.

http://images.google.com/

9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE

• Phonto (iOS & Android)

• Over (iOS only)• PicFrame (iOS &

Android)• Phoster (iOS only)• VSCOcam (iOS &

Android)

• Screenshot (iOS & Android)

• GifBoom (iOS & Android)

• A Beautiful Mess (iOS & Android)

• PhotoRepost (iOS & Android)

Add to this list with #Smtoolkit and tag me @PRsarahevans!

CREATING GREAT VISUALS FROM YOUR PHONE

• Phonto (iOS & Android)

• PicFrame (iOS & Android)

• iWatermark (iOS only)• KU

kuapp.me (iOS & Android)

• Snapseed (iOS & Android)

• DeluxeFX (iOS only)


• iMovie (iOS)• 8mm (iOS & Android)• ChatterPix (iOS only)• Directr (iOS only)• YouTube Capture

(iOS & Android)

10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE

• WeVideo (Android only)• Lapse It (iOS & Android)• Animoto (browser, iOS &

Android)• Explain Everything (iOS

& Android)• ABCYa Animate (stop-

motion animation) (iOS)

Want tips for Instagram and Vine videos? Later. ;)

DESKTOP: CHAMPAGNE TASTE, BEER BUDGET?

• PicMonkey: give every photo the “Instagram” look and dimensions

• Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc…

• LICEcap: record your screen and save as an animated GIF (www.cockos.com)

http://www.cockos.com/

4 TOOLS TO MANAGE INSTAGRAMStatigr.am web-based Instagram manager with analytics, lets you create a Facebook tab.

Repost mobile app where you can browse community content and repost it with attribution (Android + iOS)

Latergramme (free) and Postso (paid) web and mobile-based photo scheduling tools

Twtrlnd desktop tool to analyze your competitor and/or customer social accounts.

4 TOOLS TO MANAGE TWITTER

• Hootsuite: (any size business, enterprise) comprehensive social dashboard: monitor, respond, track, assign tasks to team members, integrate w/ short URLs

• Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter

• Sharedby: add a custom engagement bar to every link you share

• Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics

hootsuite.com

tweetdeck.com

sharedby.co

ads.twitter.com


PRO FACEBOOK TOOL: Swayy

• Suggests custom content for any Facebook page you connect

• Also works with Twitter and Linkedin

• Shows trending topics in your community and circles

• Share now or later

app.sway.co

REAL-TIME & LIVE SHARING• Livefyre (with Storify): power blog

comments (free), Sidenotes (paid), LiveBlog, LiveChat, LiveReviews

• ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc…)

• RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors


PRO TIP: Use the wordpress “Simple 301 Redirect” plugin for branded short URLs

Search “Simple 301 Redirects”

SOCIAL POLLINGwedgies.com

• Voting links visible• Real-time results• SMS option (great for

live events!)• Only polling platform

integrated with Tumblr (front end and dashboard)


https://www.wedgies.com/sms/phone/+16603588526

DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS?

• Website• Blog (RebelMouse,

Tumblr, Wordpress, MoPro)

• Social• Email• Mobile• Traditional

Create your arsenal, or add to content checklist

SYNDICATION & DISTRIBUTION• AtContent: atcontent.com• Taboola ($2,000 per month) or $525 per

week• Sign up for scribal.com• Sign up for simplereach simplereach.com• Set up SharedBy.co• Linkedin ad• Viral Content Buzz viralcontentbuzz.com• Submit to Yahoo Contributor Network

contributor.yahoo.com/account/• Submit to CNN iReport ireport.cnn.com• If it's a compelling image, share via

IMGUR.com• Share via Scoop.it

• Post to glipho glipho.com/sarahevans/desk• Link your post to an answer in Quora

quora.com• Link your post to an answer in Yahoo

Questions and Answers answers.yahoo.com

• Create slides of your content and send to Slideshare

• If you're a journalist, add to your MuckRack portfolio muckrack.com

• IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme knowyourmeme.com/photos/trending

• Google News http://support.google.com/news/publisher/


http://atcontent.com/

http://simplereach.com/

http://viralcontentbuzz.com/

https://contributor.yahoo.com/account/

https://contributor.yahoo.com/account/

http://ireport.cnn.com/

http://glipho.com/sarahevans/desk

http://glipho.com/sarahevans/desk

https://www.quora.com/

http://muckrack.com/

http://support.google.com/news/publisher/bin/bin/static.py?hl=en&ts=2394225&page=ts.cs&from=191208

http://support.google.com/news/publisher/bin/bin/static.py?hl=en&ts=2394225&page=ts.cs&from=191208

EMAIL + LEAD GEN• Optinmonster

Great for putting your email lead gen boxes in WordPress with no fussFrom sidebar, to post footer, to pop-up boxes

• LeadpagesLanding pages, constantly testing, adding new features and improvingLead boxes = 33% increase in leads

• InfusionsoftWe use this at Social Fresh. Great for if/then functions, automation, sales staffDifficult to learn, expensive, but high performance

• Marketing Mavens (RSS)InfusionSoft plugin for RSS to Email HubSpotMarketing easy button, great email tool

• MailchimpWorks with everything on the internet

• AweberGreat for solopreneurs with 1-3 lists


MARKETING & AUTOMATION

TOOLS


A FEW I KNOW & LOVE…• Hubspot: email marketing, customer

engagement, pipeline, social ads (small to large business)

• Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!)

• Marketo: email and campaign management, budget and marketing calendar, social sharing

• Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)

ANALYTICS & MONITORING


WHICH IS RIGHT FOR YOU?• socialmention: quick, free social media search, shows

current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…)

• UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks)

• BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise

• Radian6/Salesforce: listen, publish (Buddy Media) and advertise (social.com) – Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service)

PRO TIP: Bitly or awe.sm (just acquired by Unified)

FAVE ANIMATED GIF SEARCH ENGINES

giphy.comgifbin.comgifstache.comforgifs.comgifsoup.comgiftube.com iwdrm.tumblr.com

BONUS!


Q&A is NEXT


Thanks for your awesome questions.

If we do not get to your question, please tweet it out to us with the #Smtoolkit

hashtag.

Free Ticket Social Fresh WEST

Technical Difficulties? Let us know using the "Q and A" box.

Have a question for the speakers? Submit via the "Q and A" box

ENTER TO WINComment and tell us which social media tool you think saves you the most time at:

Facebook.com/socialfresh


Q&A

THE SOCIAL MARKETER'S 2014 TOOLKIT

Keep the conversation going on Twitter:@Prsarahevans @JasonKeath @Yarby @socialfresh

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