the online marketer's glossary
DESCRIPTION
Internet Marketing involves a lot of jargon, and it's easy to get lost in the conversation, especially if you're just starting out. We compiled a list of the most common digital marketing terms to help you out!TRANSCRIPT
The Online Marketer’s
Glossary
It’s a World Full of Jargon!
…Abbreviations…Acronyms…Geek Speak…Technical Terms
A Compilation of the
Most Common Terms
Used in Internet Marketing
Above the Fold
Anything that is visible on the page you’re viewing where you don’t have to scroll down.
Affiliate Marketing
A marketing business model that connects retailers online with other websites that are related to their products.
Google Analytics
Tracking software (provided by Google) that shows relevant statistics regarding your website.
B2B
Business to Business; a business that provides services/products to other businesses.
B2C
Business to Consumer; businesses offer products or services that go straight to consumers.
Backward Linking/Backlink
An SEO ranking factor determined by the number of high quality links leading to your site.
Black Hat SEO
SEO strategies that blatantly manipulate their search engine rankings using techniques that violate Google’s Terms of Service (TOS).
Bounce RateRefers to visitors of a site who end up on a page and left without engaging, or “bounced.”
Conversions
Refer to the number of visitors who go to your site and take an action.
Conversion Rate
The percentage of website visitors who take a desired action.
Ex: 1 out of 100 users = 1% Conversion Rate
CPA
Cost Per Acquisition; a term that refers to how much it costs to acquire a new customer.
CPC
Cost Per Click; the amount you have to pay each time a customer clicks on one of your ads.
CTA
Call To Action; this is the desired action you want your customers to take on your site.
CTR
Click Through Rate; refers to the percentage of users who actually click on a particular ad or link (such as an email link).
EPCEarnings Per Click ; refers to the amount of earnings that an affiliate can expect to receive for each “click” they send to a vendors offer.
RPC
Revenue Per Click ; refers to the total revenue generated per click received (usually calculated by the vendor).
Hits
Any action that a user takes on your page--from a page view to clicking a button.
Impressions
Refers to the number of times an ad was seen.
Keywords
A set of words or a phrase that you enter into a search engine to look for a particular topic.
Microblog
Miniscule, short-form versions of blogging.
(Think Twitter!)
Organic Search Results
Refers to search traffic that is not a paid ad, instead it’s a click on the actual search results.
PPC
Pay Per Click; refers to paid advertising where advertisers are required to pay every time an ad is clicked.
SEO/Search Marketing
Search Engine Optimization; involves the process of creating content and coding a website to increase its ranking on search engine results.
Social NetworksSites that create a community of users who share information and interact with one another.
We’re expanding this glossary!Put the words you want to add in the comments section below.
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