a picture speaks a thousand posts july 2014

A picture's worth a thousand posts: Instagram for business

Jack DotchinDigital Strategist

@jackmashbo

What is social media for?

14% of pets are on Facebook

That's over 30 million

16,000,000,000shareddaily

1 in 10 profiles are fake

Row 1 Row 2 Row 3 Row 40

2

4

6

8

10

12

Column 1

Column 2

Column 3

The big six...Current

^

Framing

Get involved...

Don'ttrytoohard

Be VIP!

5 million in first 24 hours!

Your customer is a...

Author, photographer, chef, model, critic, curator, barman, film director, product tester,

journalist...

14% of pets are on Facebook

Don't be sneaky

What am I trying to achieve?

Hows does Instagram fit into this?

Remember these?

Where do my customers hang out online?

Don't know?

Well ask them!

Do your homework!

What am I saying...and why?

So how do I make people listen?

Love your audience!

Find the right balance

Target!

Real-time marketing...

Where am I saying it?

Measurables: what are they?

What needs improving?

Socialise = Organise!

studiomashbo.com

Jack DotchinDigital Strategist

@jackmashbo