…a silicon valley view of leadership - unsw business school · 2018-11-22 · …a silicon valley...

…a Silicon Valley view of leadership in an accelerated world

Stephen Scheeler: Former CEO | Facebook ANZFounder | The Digital CEOSenior Advisor | McKinsey & CompanyExecutive-in-Residence | Australian Graduate School of Management @UNSW, Sydney

Disruptopia…

Facebook ANZ world ranking#1 revenue growth (2012-17)

#1 ARPU#1 ad market share

#1 advertiser satisfaction#1 user pen – FB, IG, Msngr

#1 office for FB cultureUS$1b+ in revenue (from $0 in 2012)

200k+ advertisers#2 media co in ANZ (Google #1)

Digital strategy & execution

Digital organisation, culture & talent

Digital leadership

Digital?

The application of technology,

data & analytics to…

Products & Services• Products• Services• Customer platforms

Assets

• Infrastructure• Connected machines• Data and data platforms

Operations

• Processes & business models• Customer interactions• Supply chain interactions• Payments

Workforce• Use of digital tools• Digitally-skilled workers • New digital jobs & roles

Disruptive?

Very fast+

Very powerful

He missed something…

Content

Hollywood

Broadcasters

VideoProducers

Press

Public Figures

Friends

World

You

Devices Pipes

Mass-targeted

Non-personalised

Primitive data re: users & engagement

Rivers

RATINGSCIRCULATION

Lenses World

You

Search

Facebook

Other Social

Devices Pipes

DATA+AI

Hollywood

Broadcasters

VideoProducers

Press

Public Figures

Friends

Content

In only 5 years…

Facebook

2012 2017

900m Facebook 2.0b

Messenger 1.2b

Whatsapp 1.2b

Instagram 700m

5.1b

2,000+

# of people working on AI-enabled voice assistance today

(eg Alexa)

Major Australian retailer with 30%+

market share

0

“You do not want to give Jeff Bezos a 7 year head start”

Warren Buffett

Imagine a business…

Amazing data!~20% households~20% businesses

Income, purchase history, wealth, assets, debt, credit worthiness, type of house/car/stuff, type of

business/job, education, family, size of household, location, age…

How many things would you sell to these

customers?

1 thing: Money Everything

“Would you buy financial services from Google, Facebook or Amazon?”

55%“Yes”

THE GAME HAS

CHANGED

Digital (profoundly) changes 5 things:Speed, boundaries, fuel, culture, talent

1. SPEED

Years to 50 million users…

40 14 4 4months

2. BOUNDARIES

“Is the Albanian army going to take over the world?”

Is Netflix a threat?

Jeffery Bewkes, CEO Time Warner, 2010

Time Warner Albanian Army*

$73b

2018

3x

$153b

2018

50x$24b

2010$3b2010

*also known as Netflix

Market cap

3. FUEL

Data is the new…opals!

Most companies utilise only 5-10% of the data

they hold about customers

Most of the future value you will create for customers

lies in data you don’t collect

or don’t understand today

This is why data, analytics, machine learning & AI

are such a BIG DEAL!!

Computing power

Quantity of data

Cheap storage

Machine learning

McKinsey: Machine Learning Use Cases

Impact Score

4. CULTURE

Agile Not Agile

Individuals & interactions Processes & structures

Working software, MVP, ABM Comprehensive documentation

Customer collaboration Contract negotiation

Responding to change Following a plan

Values of the Agile Manifesto

5. TALENT

2000

The most valuable invention in history?

2006

So, what does this all mean for me?

What got you here…

…won’t get you there

VisionCuriosityHumility

AdaptabilityData Dexterity

Customer ObsessionSpeed

Transparency

Unpacking…

SPEED

The ability to move faster than seemingly required

Time is a fixed resource

Speed is a learned skill

Focus on impact

2-pizza teamsOpen plan

Stand up meetingsSprints

MVPHackathons

Unpacking…

DATA DEXTERITY

The ability to apply data & analytics

to everyday, long-term

& game-changing decision-making

What does the data dexterous leader

need to master?

1. Ask fundamental questions

• What should data and analytics be used for? • How will the insights drive value? • Which data sets are most useful for the insights needed?

2. Solve for how data is generated, collected &

organised

• Switch from legacy systems to a more nimble architecture that can get the most out of data & analytics

• Digitise operations more fully to capture more data from customer interactions, supply chains, equipment & internal processes

3. Develop the skills to derive insights

• Build?• Outsource?• Partner?• Buy?

4. Change processes to incorporate data

insights into workflows

• Get the right data insights into the hands of decision makers• Make sure these decision makers understand how to use data-driven insights

…plus new mindsets

Testing, experimenting, learning & scaling fast

Reimaging business models & business

processes in light of AI-driven disruption

Calibrating properly & investing accordingly

Focusing anew on talent, including

integrating people & machines

Unpacking…

CUSTOMER OBSESSION

The combination of data insights, obsession & paranoia

that leads to continuously better customer outcomes

Data

Obsession

Paranoia

Customer

Friction

Curation

THE GAME HAS

CHANGED

THE GAME HAS

CHANGED

VisionCuriosityHumility

AdaptabilityData Dexterity

Customer ObsessionSpeed

TransparencyHAVE YOU?

Thank you!stephen@digitalceo.com.au

+61 412 534 592digitalceo.com.au