a2 g325 genre theory and music video
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A2 MEDIA EXAMLesson Objectives: To develop your exam
technique.
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Section A Theorists
Sort the theorists into either Representation,
Audience, Narrative, Genre.
Propp Baudrillard Mulvey Hall
Neale Morley Dyer Perkins
Barthes Ryall Saussure Todorov
Blumler and Katz OSullivan Levi-Strauss Williamson
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The Exam
The exam is 2 hours long, and has 2 sections.
Spend 1 hour on each section.
You may want to do the Section B question
first as it is worth most marks.
Remember to number your answers.
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Section A
Section A is based on your coursework. You answerboth questions 1(a) and 1(b).
Question 1(a) you must talk about both AS and A2 coursework products.
Question 1(b) you choose one coursework product, either AS or A2 to discuss.
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1(a)
In this question you will be asked to discuss
the progress of your skills from AS to A2 in
relation to one or two of the following:
Research and PlanningDigital Technology
Post-Production
CreativityUse of Conventions
YOU MUST TALK
ABOUT BOTH
YOUR AS AND
A2
COURSEWORKFOR THIS
QUESTION.
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1(a) Past Questions
Describe how you developed research andplanning skills for media production andevaluate how these skills contributed to
creative decision making. Refer to a range ofexamples in your answer to show how theseskills developed over time.
Describe the ways in which your production
work was informed by research into real mediatexts and how your ability to use such researchfor production developed over time.
Digital Technology
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1(a) Examiner Advice
Strong answers have a range of specific
examples.
Weaker answers are descriptive.
Technical and conceptual terminology needed
Evaluation and critical reflection on your work
is needed.
There needs to be a sense of progression overyour A Level Journey.
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Examiners Checklist for 1(a)
Creative decision making
Process
Progress over time
Specific examples
Reflection on own development
Its about the Candidate
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1(a) Production Terminology
Production Terminology:
Moving image
Print
Conceptual Terminology:
Encoding, preferred reading, signifier, signified,
connotation/denotation, narrative codes. Link to key terms from theoretical areas
(representation, audience, narrative, genre,
media language)
What key terms will you be
able to use in your
answer?
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1(a)
Discuss AS and A2 coursework
Reflection
Progress
Range of specific, relevant and clear examplesfrom your coursework
Terminology technical and conceptual
This question is worth 25 marks. You shouldspend 30 minutes answering it.
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1(b)
In this question you will be asked to apply one
of the following theoretical concepts to either
your AS or A2 coursework:
RepresentationAudience
Narrative
GenreMedia Language
For this
question you
choose either
your AS or A2
coursework todiscuss.
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1(b) Past Questions
Analyse media representation in one of your
coursework productions.
Analyse one of your coursework productions
in relation to genre.
Analyse one of your coursework productions
in relation to narrative.
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1(b) Examiners Advice
Stronger answers do 3 things well:
Outline the concept for discussion with referenceto relevant theorists
Apply these ideas to a range of specific elementsfrom your coursework
Discuss how well the concept/theories relateto your product
Poor answers will lack reference to theory andspecific answers.
Choice of text is important.
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1(b) Examiners Checklist
Showing understanding of the concept (ideally
with references/quotations)
Applying the concept
Textual analysis of the work (ONE
PRODUCTION) using the concept
Its about the work.
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1(b) Terminology
What key terms can you think of in relation to
each of the conceptual areas:
Representation
Audience
Narrative
Genre
Media Language
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1(b) Terminology
Representation visual pleasure,
object/subject of the gaze, objectification,
signs, signifier, signified,
connotation/denotation, hyperreality,simulation, simulacra.
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1(b) Terminology
Audience encoding, decoding, dominant,
negotiated, oppositional, socio-cultural
context, reception, uses and gratifications,
surveillance, escapism, personal identity/relationships, cultivation theory, hypodermic
model, passive audience/active audience
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1(b) Terminology
Narrative character types, hero, villain,
princess, etc., equilibrium, disequilibrium,
resolution, binary oppositions, narrative codes,
action, enigma, semic, symbolic, cultural.
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1(b) Terminology
Genre convention, iconography, codes,
product differentiation, capitalist, systems of
expectation and intelligibility, socio-cultural,
myths, genre supervises the relationshipbetween producer and audience
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1(b) Media Language
Production Terminology - effect of technical
choices
Print Media
Moving Image
Use of genre conventions
Use of narrative structures/codes Encoding of meaning
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1(b) Terminology
You may be able to link terminology from other
concepts into your discussion, e.g.:
Encoding of representations
Use of iconography to encode meaning, andcommunicate narrative information
Use of character types in representation
Etc.
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1(b)
Understanding of concept
Relate concept to examples from your coursework
Range of specific, clear relevant examples
Use conceptual language throughout Reference to theorists
Evaluation of usefulness of concept/theory to yourproduction
This question is worth 25 marks. You shouldspend 30 minutes answering it.
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Section B: Media and Collective
Identity
You answer one question from
Section B.
You are doing the Media and
Collective Identity topic.
You choose one of the two questions
to answer.
Do not answer more than one
question for Section B.
Only do the Media and Collective
Identity topic.
You need to spend 1 hour on this
question.
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Section B Theorists
In media representations youth becomes an empty
category.
Hegemony allows one social class to dominate society
by making their way of life seem normal and natural.
Media representations of delinquent youth reinforce
hegemony by showing what is unacceptable. They
also justify more state control of young people the
ideology of protection.
Youth subculture resist hegemony through style.
Folk devils emerge from time to time creating a moral
panic which allows a society to reinforce its moralboundaries (i.e. Hegemonic values).
Over time the media can influence how people
perceive the world. This is known as cultivation
theory.
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Section B Theorists
In media representations youth becomes an empty
category.
Giroux
Hegemony allows one social class to dominate society
by making their way of life seem normal and natural.
Gramsci
Media representations of delinquent youth reinforce
hegemony by showing what is unacceptable. They
also justify more state control of young people the
ideology of protection.
Acland
Youth subculture resist hegemony through style. Hebdige
Folk devils emerge from time to time creating a moral
panic which allows a society to reinforce its moralboundaries (i.e. Hegemonic values).
Cohen
Over time the media can influence how people
perceive the world. This is known as cultivation
theory.
Gerbner
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Section B Media and Collective
Identity
In this section you will be asked to discuss the
representation of a social group (young
people) in relation to one of these areas:
How do the contemporary media represent groups ofpeople in different ways?
How does contemporary representation compare to
previous time periods?
What are the social implications of different mediarepresentations of groups of people?
To what extent is human identity increasingly
mediated?
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Collective Identity Examiners
Advice
Stronger answers were able to explain 2 or 3
theoretical ideas about the relationship
between identity and media and apply these to
a range of examples. Top level answers engaged critically with the
theories either arguing for or against their
validity with reference to examples.
Link theory to specific examples from texts
Relate your answer to the specifics of the
question.
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Collective Identity Examiners
Advice
You must refer to at least two types of media(e.g. Film and television). If you only refer toone type of media you wont be able toachieve above a Level 1 (U).
You must refer to both the past and give aprediction future. If you dont you will not beable to achieve above a Level 3 (C/B).
The majority of your essay must be about thecontemporary texts. Limit your discussion ofhistorical texts to one paragraph.
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TheoryExaminers Advice
When applying theory remember that the
theorists are usually not discussing the texts
you are talking about. You are applying their
ideas to your chosen texts.
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Learning adapted to the focus of the question
Clear argument
Balance of theory, texts, personal engagement
Terminology
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Terminology?
What key terms can you think of for this
section?
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Section B Terminology
Hegemony, hegemonic values, dominant
ideology, subculture, style, ideology of
protection, folk devils, moral panic, ideological
state apparatus, cultivation theory, symbolicviolence.
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Historical, contemporary, future
Most of the essay focused on contemporary
At least 2 types of media
Terminology
Links between theories and texts supported by
examples
Clear Argument
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Time Management
You need to spend 1 hour on this question.
Most of your time should be spent writing
about the contemporary texts.
Introduction 5-10 minutes Historical text 5-10 minutes
Contemporary Texts 30-40 minutes
Conclusion 10 minutes
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Conclusion
In your conclusion you need to sum up what youhave demonstrated in relation to mediarepresentations of young people.
You need to consider the issue of the relationshipbetween media representations and identity howdoes the media effect out understanding of socialgroups (Gerbner, Gauntlett).
You also need to consider how this will develop in
the future (e.g. Social networking sites, morepower though still limited, e.g. Tuition feesprotests).
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Review
How long is your exam?
How many sections?
How many questions do you answer in Section A?
What topic are you doing in Section B?
How many questions do you answer in Section B?
Whats 1(a) about?
Whats 1(b) about? Whats Section B about?
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