abcs of generation xyz. generational differences in membership recruitment and retention

ABCs of Generation XYZ

Generational Differences in MembershipRecruitment and RetentionRecruitment and Retention

Veterans/ Builders

Born 1909-1945 over 65y/o

Family Extended

Media Newspaper/Radio

Veterans/Builders

Technology Rotary phone

Defining idea Duty

Education Dream

Builders

Money/Buying

Work

Reward

Save it, cash

Teams, committed

You’ve earned it

Builders

Motivation Pride in accomplishment

Style of operation Command and Control

Boomers

Born 1945-1960 age 50-65

Family Nuclear

Media Television

Boomers

Technology Calculator

Defining idea Individuality

Education Birthright

Boomers

Money/Buying Buy now/credit

Work Personal fulfillment

Rewards You deserve it

Boomers

Motivation Self interest

Style Bold, aggressive

Generation X

Born 1961-1980 age 30-49

Family Single parent

Media Cable TV

X-ers

Technology Personal Computers

Defining idea Diversity

Education Pathway to goal

X-ers

Money/Buying Buy it now/struggle

Work Difficult challenge

Rewards You need it

X-ers

Motivation Recognition

Style Just Do It

Generation –YMillennials Born 1980-2000 age 10-30

Family Blended

Media Internet

Y-Millennials

Technology Digital

Defining idea Authenticity

Education Enrichment

Y-Millennials Money/Buying Buy now/online

Work Opportunity to do good

Rewards You can share/ enough to

share

Generation-Y

Motivation Instant gratification

Style Efficiency/Multi-taskers

Generation Z Born 2000-? Child

Family Non-traditional

Media Social

Technology Ipod/Iphone

Developing a culture for new generations

Enhances recruitment

and retention

Meetings

Fun Learn Inclusive Flexible Efficient

Communication

Technology Direct communication Respond to opportunities not commands Progress reports not details Listen Encourage questions

Projects

Opportunities to learn Opportunity for personal development Challenge that can be met Options/ Empower Product over process

Relationships

Desire to work in common interests Project driven relationships Do not network traditionally Mentors who care Win/Win Strong commitment takes longer to

achieve

Charge Into Your FutureCharge Into Your Future

““Investigating What Generation Xs Investigating What Generation Xs and Ys Want from Service and Ys Want from Service

Club MembershipClub Membership””