accelerating eurocamp's digital transformation

Accelerating Eurocamp’sDigital Transformation

Building Blocks

Who we are

Liliana Ashton

Executive Production ConsultantEurocamp

Jonathan Whiteside

Principal ConsultantBuilding Blocks

£100 million family outdoor holidays

Based on 170 third party owned campsites in Europe

11 local markets

Founded in UK and established over 40 years ago

1. Our challenge

2. What we did

3. The results

4. What we learnt

What’s coming up

Our challenge1

— John Lilly (American neuroscientist)

Our only security is our ability to change

Become an online led business – where customers use the website by default

Become an online-led business

Merge Eurocamp & Keycamp brands

Become an online-led business

Integrate on and offline brand experience

Become an online-led business

Centralised pan-European execution

Become an online-led business

Foundations to expand in Europe and beyond

Become an online-led business

Work across devices

Become an online-led business

Find efficiencies and reduce costs across business

Taking too long Communications

Low confidence Waste

Use what we’ve got Pan-European solution

Self-sufficient team by go-live

Time!

What we did2

Selected Building Blocks to lead technology

Reviewed requirements and investigated quick wins

Identified gaps (processes, skills, tools)

Started to form an (ad-hoc) internal Digital unit

Focused on 5 key areas

First stepsx

1. Collaboration

Created a digital team room

2. Team Structure

Designed the ideal team structure

filling skills gaps with Building Blocks

3. Upskill the team during the project

Master classes and daily mentoring

3. Upskill the team during the project

Master classes and daily mentoring

4. Processes & Controls

A roadmap and controls

4. Processes & Controls

Updated development processes

4. Processes & Controls

Collaborative tools

5. Measurement

Page load times, server monitoring, issue resolution times,

deployment times, timesheets, staff performance management

Plan + Quick wins – gained business confidence

Staff skills and morale increased as confidence grew

Processes and tools now being adopted by other areas of the business

Less reliance on external agencies

Digital skills spread across departments

What we didx

Results3

Processes,

Skills &

Confidence

New ways of working (being adopted by other areas of the business)

Team morale much higher and working as one team

Skills to operate and run website with limited external assistance

Content reuse &

localised across

EU websites

Content in CMS being repurposed across channels (including print)

Local teams can update site quicker

Staff from across the business are now contributing removing digital team bottleneck

Revenue growth

potential &

Brand Promise

Responsive Website

Merged brands and content

Improved content processes and speed

Solid base to grow on

We we learnt4

What we learnt

1. Communicate

2. Clarify and confirm

3. Coach and nurture

Thank you & Questions