acfs update: resource mobilisationbsf requires continued priority focus from secretary with...

ACFS update: Resource mobilisation

Geneva, 26th May 2010

IT/ACFS-5/10/Inf.3

2

Positioning

This presentation has been prepared to complement document IT/ACFS-

5/10/3. It provides a detailed progress update on resource mobilization,

relating growth to each of the priority prospect categories identified in the

‘Strategic Plan’.

3

Strong foundation established

Top of Tier pace setting investments secured

Detailed operative planning & implementation of Strategic Plan

Prospect database – active tracking, recording & classification of key

prospects

Tiering structure developed and well received

Training provided for Secretariat & other Leadership

Preparation of core materials complete – mainstreaming Treaty message

4

Strong foundation established

Extensive prospect engagement & cultivation

Preparation of tailored materials

Recruitment of key leadership

Significant partnerships being explored

Healthy working relationship established with the Trust

5

Notable Success

Spain - $2.2 million - First Tier I investment secured

Italy - $1.1 million – First Tier II investment secured

$10 million by UNDP (To be discussed later today, Appendix 1, Doc 5. Para. 15, Doc. 4)

Actively engaging 100+ prospects from the three main investor groups

Value of Top 29 CP priority prospects - $ 29.94 million+ (per annum)

*Figures relate to Top of Tier investments

# of prospects Tier Cumulative value Total

5 I $13 million

14 II $12.18 million

8 III $2.76 million $27.94 million

6

Reminder of ‘Strategic Plan’ objectives

Tier Annual investment level

Tier I Up to $2.6 million

Tier II Up to $870,000

Tier III Up to $345,000

Year 2010 (15 months) 2011 2012 2013 2014

Cumulative $10m

($13.4 committed)

$27m $50m $80m $116m

7

Keeping sights high

Confidence in the Treaty’s ability to mobilize resources at the highest levels.

The Treaty must:

Be ready to partner with investor prospects in addition to CP’s for

greater impact

Influence policy decisions at the highest political levels

Be ready to partner rapidly to create Resource Mobilisation synergies

Addressing strategic scalable opportunities will:

Significantly increase the Funds capacity for impact

8

The Cultivation Process

9

Treaty Cultivation

BriefEngage Ask Close

There are Treaty prospects at every stage of this process

Our role is moving them from left to right with pace

This is achieved through:

• Personal meetings

• Tailored materials

• Clear communications

• Peer influence

• News of other investments

• Strategic fits with national plans

• Other

10

400 individual records

Key priority prospects identified

• Top 28 Contracting Parties (each with individual strategies devised)

• Top 50+ Private Sector donors (each with key direct contact made)

• Top 14 International Foundations (each with comprehensive research & early

engagement)

Prospect tracking

11

Research - tracking chart (Sample)

12

Italy

Investor recognition plan

13

Spain

$2.2

mill

ion

Italy

$1.2

mill

ion

UN

DP

$10 m

illio

n

Tie

r II

June $

870k+

Tie

r II

I July

$345k

Tie

r I

Sept. $

2.6

mill

ion

Clear roadmap emerging

Tie

r II

Aug.

$870k

14

On track

Fund on-track relative to the Strategic Plan. $10 million by December 2010 is achievable

but significant work essential to deliver this goal. ‘Our work has already uncovered far

more opportunities than the Treaty has capacity to manage’.

BSF requires

Continued priority focus from Secretary with appropriate resourcing

Priority actions

Securing additional Top of Tier CP investments

Intensify political level, pace and depth of discussions with prospects

Increased urgency needed among prospects

Recruit, train and manage new Task Force leaders & Goodwill Ambassadors

(increased media presence)

15

The 1 billion hungry project

http://www.youtube.com/watch?v=0l57fmIup9Q&feat

ure=player_embedded

16

CCS efficiency principles

Moving forward CCS suggests a number of actions to streamline efforts and maximize

Resources Mobilized.

• Increased high level direct contact with Contracting Party decision makers

• Encouraging investments directly to the BSF

• Creating a sense of urgency among prospects

• Promoting multi year investments (3 – 5 years)

• Intensify communications & media effort to prioritize mainstreamed message

• Prompt high impact launch of next call for proposals

• Recruit additional Leadership

• Staffing / resourcing – Plan indicated a P3 & P5

17

Actions requested of Ad-hoc Committee

• Secure meetings for Secretariat or CCS with appropriate Minister in your

country

• Active role in keeping the Treaty high on the policy & political agenda at

regional level

• Regular engagement with the Secretariat and CCS on BSF strategies

• Actively explore investment opportunities with Secretariat & CCS

18

Closing

• Financial resources at the level sought by the Fund are available

• Treaty has been successful with CP’s where engagement has been

forthcoming at a high political level

• Continued focus at the highest levels is the number one priority moving

forward

19

Contact details

Charlie Michaud - cmichaud@ccsfundraising.com

Harvey Duthie - hduthie@ccsfundraising.com

www.ccsfundraising.com