acromobile presentation for salesforce.com singapore user group sept 2013

CONFIDENTIAL

SALESFORCE USER GROUP

SEPTEMBER 18, 2013

We are here

THE MOBILE SHIFT

Not about technology

Change in habits & behaviors

Requires new approach to how relationships are built

WHAT IS MOBILE CUSTOMER ENGAGEMENT ?

MOBILE MARKETING

MOBILE COMMERCE

SERVICE & SUPPORT

YOUR BRAND

Fully Branded Apps & Mobile Web ENGAGE

Marketing Suite CLOUD SERVICES

Customer Database

Campaigns

Content

Analytics

THE ACROMOBILE MOBILE ENGAGEMENT SOLUTION

DEVELOPMENT:35% of cost of ownership

MAINTENANCE:65% of cost of ownership

Source: Forrester Research, Inc. 2012

Expensive &Not an

Engagement System

THE PROBLEM WITH APPS

Location Search

Content

Acromobile EngageiOS, Android, MobileWeb & Web

Get Help

Places

Acromobile Cloud Services

CONFIDENTIAL

Acromobile Connect

ACROMOBILE SOLUTION

Event Registration Product Catalog

Service Request Order / Purchase

Submit Feedback

Drag and drop enterprise integration

Events Products

Orders Payments Content

Deals Contact Profiling Messaging

Devices Workflow & Approvals Analytics

Messaging User Registration& Login Content

Acromobile EngageiOS, Android, MobileWeb & WebThemes Custom Apps

Data Feeds & Optimization

TEMPLATESCUSTOMER

SPECIFICTEMPLATES

Public API

SecureAPI

Data Objects

Screens

Business Logic

Analytics

Configuration

SECURITY

Customer Orgs Apple API

Data Objects

Message Queues

Logs

Image Processors

Authentication & Authorization

Multi-tenant Services

Amazon API

Google API

SOAP API

Acromobile Cloud Services

CONFIDENTIAL

Acromobile Connect

ACROMOBILE ARCHITECTURE

HOW TO GET STARTED WITH MOBILE

DEFINING YOUR FIRST APP

PROVIDING UTILITY

CUSTOMER INTELLIGENCE

SELF SERVICE

ACROMOBILE DEMO

CAPTURING LEADS

Use-case:Event Marketing and Registration

CAPTURING LEADS

Use-case:Enquiry -> Lead

GETTING STARTED WITH ACROMOBILE

PILOT

• Objective

• Create and configure content for the app

• Create and test campaigns

• Play around with apps and see data captured.

• Objective

• Deploy live with focused use cases

• drive app adoption and learn about behavior.

• minimize impact on existing business processes.

TRIAL

• Companion app to bank-issued credit cards

• Location-enabled Merchant promotions, benefits & concierge services

• Social integration

• Native iOS & Android apps created in 2 weeks

ACROMOBILE CUSTOMER EXAMPLE

CONFIDENTIAL

Featured

• Complete Event Listing & Ticketing solution

• Mobile SEO & Social integration

• Sold out over 20 events since launch

• Native iOS & Android apps in 5 weeks

CONFIDENTIAL

ACROMOBILE CUSTOMER EXAMPLE

• Member Authentication

• Event listings & registration

• Commerce & Payments (via PayPal)

• Social Integration

• Sub $10,000 annual subscription

CONFIDENTIAL

BMW M-Club

Aston Martin Club

Member Management Apps

ACROMOBILE CUSTOMER EXAMPLE

• Full event apps

• Featured content

• Exhibitor directory & Speaker biographies

• Event listing & surveys

• Native iOS & Android apps done in 4 weeks

CONFIDENTIAL

CeBIT Australia

ACROMOBILE CUSTOMER EXAMPLE

CONFIDENTIAL

ACROMOBILE CUSTOMER EXAMPLE

PROFESSIONAL SERVICESa) One-time Setup fee for “in-platform” deployments

b) Customizations - platform and/or apps

ANNUAL SUBSCRIPTION FEE

EDITIONBasic

AdvancedProfessionalEnterprise

MAUsThe number of

Monthly Active Users (MAUs)

Based on a ‘Capacity’ model

USER LICENSESNumber of user

licenses required for admin users, general users & partner users

+

CONFIDENTIAL

ACROMOBILE PRICING MODEL

ENGAGEMENT IS KEY TO MOBILE

MOBILE MARKETING

MOBILE COMMERCE

SERVICE & SUPPORT

YOUR BRAND

Thank You

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