acromobile webinar - how to engage your customers through mobile

Post on 20-May-2015

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Acromobile's webinar slides from How To Engage Your Customers through Mobile to learn how you can leverage Mobile for your business. Leverage the mobile channel to drive sales, improve conversion and increase customer loyalty Rapidly deploy mobile engagement solutions at a lower total cost of ownership Enhance customer loyalty by offering convenience, content, and contextual support on-the-go

TRANSCRIPT

Webinar Series

The Webinar will begin in 5-10 minutes

How to leverage How to leverage mobile to drive mobile to drive sales, improve sales, improve conversion and conversion and

increase increase customer customer loyalty?loyalty?

How to rapidly How to rapidly deploy mobile deploy mobile engagement engagement solutions and solutions and

reduce total cost reduce total cost of ownership?of ownership?

How to enhance How to enhance customer loyalty customer loyalty

by offering by offering convenience, convenience, content, and content, and contextual contextual customer customer

support on-the-support on-the-go?go?

Webinar take-aways

•Trends in the Mobile Revolution

•Leveraging mobile

•How do I move to the mobile channel ?

•Questions & Answers

Summary

Jason Masciarelli

• Founder & CEO of Acromobile, responsible for creating the Acromobile Customer Engagement System and its related Acromobile Customer Engagement Platform

• Founded and ran Theikos Inc., the first global Cloud Computing consulting and outsourcing company

1 billion the number of smartphone users by 2016300 million number of employees using smartphones by 2016 (200 million will have bought their own)

64% number of affluent app users say they view brands with

mobile apps more favorably4/5 consumers use smartphones to shop

80% of smartphone owners want more mobile-optimized product information73% number of companies planning to make investments in

the mobile channel

Trends in the Mobile Revolution

Leveraging Mobile• Customer Acquisition - mobile advertising,

SEO, SMS/email campaigns, social sharing

• Adoption & Loyalty - e-vouchers, push notifications, gamification

• Commerce - mobile shopping cart, payment gateway integration, tokenization

• Customer Support & Service - enquiries, support cases, field service enablement, ‘my account’

DEMO

Is mobile for me ? • Do you know who your customers are ?

• Do you know what their mobile habits are ?

• Do you know how to reach them through mobile ?

How do I start ?•Option: 1 Hire your own

development team

•Option: 2 Hire an agency or app development company to

develop it for you

•Option: 3 Subscribe to Mobile Engagement System

Comparison of Mobile Options

Own TeamExternal

TeamSubscribe

Time

TCO $$$$$ $$$ $

Labour

Maintenance OngoingOngoing &

CostlyIncluded

Why now ?•Earlier start means better experience

•Customer insights & profiling

•Your customers are already trying to engage you through mobile - how are you responding ?

What next ?

•Get started for as little as $4 per day

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