action packed
Post on 17-Feb-2016
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ACTION PACKED
NEW ZEALAND PORK INDUSTRY UPDATEMarch 2012
PRODUCT PROMOTION 2012
Key issuesWho’s passionate(Ogilvy)Action for 100% NZ porkGoal – one more kg.Passion ‘killers’How – decision-making timeCampaign
STOP BUTCHERING YOUR PORK MARGINS
Great branding … great products?The whole pig and nothing but the pigAim = Profitability + Innovation, + Consistency + Presentation
DatesThe Team
SELECT CHEFS SELECT PORK
NZPork + NZ Chefs AssociationEnhance 100% NZ porkSelect chefsSeasonalTEKShowcasing diversity + uniqueness
Sharing a passion for all things culinary (NZCA)
100% NZ BACON + NZ HAM COMPETITION
Celebrating 100% NZBringing home the baconHamming it upFriday the 13thBulletPR aiming highInvitation RSVP required
YOU CAN LOOK EXTRAORDINARY
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