actioncoach - social media success - mari smith

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Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)

TRANSCRIPT

"Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and

Ultimately More Money!"

with

presents

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To view the Social Media ROI and Social Media Revolution movies – go to YouTube http://www.youtube.com/watch?v=MNfkYe3MUA0

http://www.youtube.com/watch?v=sIFYPQjYhv8

See also www.socialnomics.com

  Bubbly Scottish-Canadian!   Relationship + Internet =

Social Media!

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  “The Pied Piper of Facebook”

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1.  PEOPLE   Are you clear on your target market?   Which social networks do they visit most?

2.  OBJECTIVE   What do you want to accomplish?

3.  STRATEGY   How are you going to achieve your objective(s)?

4.  TECHNOLOGY   What tools should you use?

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  Build your email list   Drive traffic to your blog   Attract top paying clients   Increase event registrations   Get media contacts & attention   Connect with JV partners   Establish yourself as a leading

authority

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  Be seen everywhere – in all the right places, right people, right times.

  One-click visibility.   YOU are the go-to

person for a very tight niche.

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“To help the world connect & communicate more effectively.”

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~500 million active members.

#2 most trafficked site.

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  Personal profile   TOS: one account per person; 5k max friends   Security – no YOB, cryptic password   Strategy – just personal or both personal/

professional?   Friending policy   Friend Lists   Privacy settings   Content & engagement strategies   Tools – HootSuite, Selective Tweets

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  Photos   Videos   Events

  Live and virtual   3rd Party Apps

  Networked Blogs   Profile HTML and/or Extended Info

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  Groups   Open, Closed, Secret BUT:   Can’t add custom content   Can’t message past 5k members   Posts not indexed on Google   Content doesn’t go in the stream (News Feed)   Groups are “so 2008”

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Fan Page

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  Unlimited fans   Brands with 5M+ fans:

  Content indexed on Google   Add custom content, rich media

  Seamless branding

  Posts go into the stream   250M users/day online ~1hr/day   Highly engaged audience

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  Objective 1. DESIGN Strategy 2. CONTENT Strategy 3. PROMOTION Strategy 4.  ENGAGEMENT Strategy 5. CONVERSION Strategy 6.  SCALABILITY Strategy

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$19,000 in one week!

Coach Eva: “As a result of taking Mari’s training, I generated $19,000 directly from my Facebook group. I now earn in ONE WEEK what I earned in one month.”

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1.  COMMUNITY   Build a quality network

2.  CONTENT   Produce quality posts

3.  CONSISTENCY   Frequency, brand, and experience

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4.  CARING   Genuine, authentic, passionate, caring

5.  CONVERSATION   Engage, engage, engage!

6.  CONVERSION   Turn them into paying clients!

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Proactively BUILD your following with these Twitter tools:  www.Twellow.com  www.Tweepml.org  www.Listorious.com

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 Where to source:   Blog posts   Articles   Podcasts   Video   Photos   Interviews - Transcribe   Repurpose

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 What to post:   Short, easily applied tips   Questions   Invitation to ask Questions   How-to tutorials   Polls   Quotes

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 Other People’s Content  Where to source:

  Blog subscriptions   Ezine subscriptions   Facebook friend lists   Twitter lists

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 Other People’s Content  Where to source:

  EzineArticles.com   Technorati.com   AllTop.com

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 Blogs/websites:   socialmediaexaminer.com   smartbrief.com   mashable.com   marketingprofs.com   readwriteweb.com   chrisbrogan.com   techcrunch.com

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$40,000 in one week!

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  Automate   Broadcast   Connect   Delegate   Evaluate

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New client within 5 hours!

Casey Truffo: “Mari! Within 5 hours of the coaching session I had with you, we received a request for services from someone who found us on Twitter (using the techniques you shared with us!) Thank you so much!”

©2009 Mari Smith - MariSmith.com

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Complete with Mari’s “Ninja Tricks”

1.  Get big, go viral! 2.  Be the #1 go-to person in your

niche! 3.  Establish yourself as a thought

leader! 4.  Drive a flood of traffic, customers,

sales! 5.  Get media attention, JVs, book

deals and more!

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Yours today for just $2,795 Today only!

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