adam croxen future platforms-fourstepsengagingmobileexperiences_april2014

Four  steps  to  building  engaging  mobile  experiences  Mobile  Travel  &  Tourism  Summit  

2nd  April  2014      

   Adam  Croxen,  Future  Pla@orms  

13  years  in  mobile  

1.  Think,  people  first  

Think,  people  first  Understand  your  audiences  and  their  expecta=on  

Think,  people  first  Work  with  them  to  co-­‐create  the  proposi=on  

2.  Plan,  for  the  future  

Plan,  for  the  future  Crunch  your  data  

Plan,  for  the  future  Device  and  behavioral  trends  

Plan,  for  the  future  Roadmap  and  a  plaHorm  

3.  Build,  start  simple  

Build,  start  simple  What  maKers  to  the  user  

Build,  start  simple  Short  achievable  =mescales  

Build,  start  simple  Monitor  -­‐  Analyze  -­‐  Enhance  

4.  Enhance,  fast  

Enhance,  fast  Refine  before  you  add  

Enhance,  fast  Keep  innova=ng  

1.  Think  people  first  2.  Plan  for  the  future  3.  Build  start  simple  4.  Enhance  fast  

Thank  you    Adam.Croxen@FuturePla@orms.com  @adamcroxen  @futurepla@orms