adapting to sudden shifts
Post on 05-Dec-2014
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Dan BednarzykVice President, Manufacturing, Canton
Nissan North America, Inc.
Rapid Response:
Adapting to Sudden Shifts
in Customer Demand
Adapting to Sudden Shifts in Customer Demand
Flexibility
Able to bend without breaking
Webster’s Dictionary
Adapting to Sudden Shifts in Customer Demand
• Flexibility in light of a challenging market
• Importance of communication
Adapting to Sudden Shifts in Customer Demand
• Flexibility in light of a challenging market
• Importance of communication
• Shift to commercial vehicles
Adapting to Sudden Shifts in Customer Demand
• Flexibility in light of a challenging market
• Importance of communication
• Shift to commercial vehicles
• Planning for tomorrow
Adapting to Sudden Shifts in Customer Demand
Ouch!!!
Adapting to Sudden Shifts in Customer Demand
Reacting to Market Changes
• Four cylinder engines from Alliance partner
Adapting to Sudden Shifts in Customer Demand
Reacting to Market Changes
• Four cylinder engines from Alliance partner
• Ramped up small car production
Adapting to Sudden Shifts in Customer Demand
Reacting to Market Changes
• Four cylinder engines from Alliance partner
• Ramped up small car production
• Aggressive sales programs
Adapting to Sudden Shifts in Customer Demand
Importance of Communication
• Survival of the company
• Job security
Adapting to Sudden Shifts in Customer Demand
Importance of Communication
• Survival of the company
• Job security
• Stability of pay
Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning
Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning
• Decisive action ahead of competition
Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning
• Decisive action ahead of competition
• Protection of cash
Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning
• Decisive action ahead of competition
• Protection of cash
• Engagement of employees
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