adnetwork salekit fim en
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8/7/2019 Adnetwork Salekit FIM En
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Premium Ad Spot
Adnetwork
Online Display MarketingOnline Display Marketing
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Agenda
I. Online advertising market in Viet Nam
II. Introduce about Ad network & Channel
III. Case study
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3,098,0076,345,049
10,710,980
14,683,783
22,620,540
27,906,701
33,778,712
38,712,326
Dec .2003 D ec.2004 Dec.2005 D ec.2006 Dec.2007 D ec.2008 D ec.2009 Dec.2010
2 5 % of Vietnams population are online NOW
VIETNAM ONLINE MARKET
Source: TNS Vietnam
38 million people to reach every month
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VNESE ONLINE HABITS
Source: 2009 ADMA Report
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Forecast for online ad market in Vietnam
Source: Yahoo!-Nielsen Online Industry Review
$24.0
$8.6
$21.8
$7.8
$12.8
$10.2
$24.6
$9.8
$26.8
$12.6
$14.6
$12.3
$26.1
$10.2
$28.4
$15.9 $15.0 $15.3
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
Singapore Malaysia Indonesia Thailand Philippines Vietnam
Dis Ad ($US M) 2008
Dis Ad ($US M) 2009
Dis Ad ($US M) 2010
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AD NETWORK & CHANNEL
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What is Ad Network?
Websites in Network are categorized into Channels withcommon content and audience.
An advertising network is a collection of online advertising
inventory.
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How It Works?
Single point of Control &
execution across:
Multiple PublishersMultiple CampaignsMultiple Ad Positions
Ad Serving Platform
Agency
Run Ads All Cross Channels
Serve and Track the Ads
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0
10
20
30
40
50
60
70
Click Rate Convertion
Rate
Interaction
Rate
Other
What is the primary ROI metric while
using Ad Network?
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ADVANTAGES OF ADNETWORK
Reach: Our network help you reach over 20 million people eachmonth over 40 websites
Diverse channels for you to choose which audience you want totarget with cost-efficiency
Targeting Options by Geographic, Time, Frequency Cap toutilize your ad spend with filtering system
Optimization during campaign help performance branding
Smart AIMS provide live reporting 24/24
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8 Million Unique Users per Month
70 Million Page Views per Month
90% Female Audience
70% of the Audience is married
80% of the Women in their 20s & 30s
70% of the Audience Graduates
12 Top Quality Sites and growing
Woman Channel
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7 Million Unique Users per Month
80 Million Page Views per Month
60% Male, 40% Female
Dynamic, exciting and internet savvy
60% of the Audience in their
20s
80% of the Audience lives in cities
18 Top Quality Sites and growing
Entertainment Channel
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4 Million Unique Users per Month
50 Million Page Views per Month
70% Male Audience
60% of the Audience is married
70% of the Audience in age 22 - 35
90% of the Audience Graduates
14 Top Quality Sites on Business
Business Channel
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5 Million Unique Users per Month
60 Million Page Views per Month
45% are Boys, 55% Girls
Dynamic, Exciting & Internet Savy
90% of the Audience in age 13 - 20
90% of the Audience in High School
14 Top Quality Sites for Teenagers
Youth Channel
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2 Million Unique Users per Month
10 Million Page Views per Month
85% Male, 15% Female
60% of the Audience is married
70% of the Audience in age 22 - 40
65% Audience Graduates University
9 Top Quality on House
Architecture Channel
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2 Million Unique Users per Month
15 Million Page Views per Month
55% are Boys, 45% Girls
Dynamic, Exciting & Internet Savvy
70% of the Audience in age 13 - 22
70% of the Audience in High School
9 Top Quality Sites on Education
Education Channel
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10 Million Unique Users per Month
100 Million Page Views per Month
55% Male, 45% Female
60% of the Audience is married
70% of the Audience in age 22 - 40
65% Audience Graduates University
10 Top Quality News Sites
News & Information Channel
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3 Million Unique Users per Month
30 Million Page Views per Month
75% Male, 25% Female
60% of the Audience is married
60% of the Audience in age 22 - 40
60% Audience Graduates University
10 Top Quality Sites on Technology
Technology Channel
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2 Million Unique Users per Month
45 Million Page Views per Month
90% Male Audience
Dynamic, Exciting and Internet Savvy
60% of the Men in their 20s & 30s
70% of the Audience lives in big city
12 Top Quality Sites on Sports
Sport Channel
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4 Million Unique Users per Month
40 Million Page Views per Month
90% Male Audience
30% of the Audience Earn $20,000+ Annually
40% of Men aged 20 30 Yrs Old
60% of Men aged 30 49 Yrs Old
11 top sites on Automotive
Automobiles Channel
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Our selected regional and local campaigns
and more...
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Period: Sep 1 Oct 21, 2009
Impressions: 114,418,480
Clicks: 9,514
CTR: 1.2%
Campaign: Banner display
Case Study
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Thank you !
Saigon
4th Floor, Rolanno Building,128 Nguyen Phi Khanh Street, District 1,HoChiMinh City, VietnamTel: 08- 6255 6761/62, Fax : 08.38207335
Hanoi
Suite 003, Van Phuc Building,No.2, Nui Truc, Ba Dinh, HanoiTel: 04-3726 4253, 3782 0791Fax : 04-3726 4253
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