adroit digital & digiday: 5 tips for using social media data to find new customers

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Michael Porter’s Five Forces Revisited In The Age Of The CustomerOctober 2013 “Competitive Strategy In The Age Of The Customer”

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Social media is important because…

6

Social matters externally: in the face of the changing customer journey

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Social marketing matters internally: within the customer life cycle

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Social insight can fuel your customer relationships

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Companies don’t mature because they keep social data contained

PR/Corporate

CommunicationsMarketing

Customer SupportCompetitive

Intelligence

SOCIAL DATA

PR/Corporate Communications

Marketing

Customer SupportCompetitive Intelligence

Listening data has value across the enterprise

Operations

Sales, Lead Generation

Research and Development

Market Insights Customer

ExperienceCreative

Media Planning

Analytics

Human Resources

eCommerceBrand

Protection, Risk Management

Compliance

Marketing PR/Corporate Communications

Competitive Intelligence

Customer Support

LISTENING DATA

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i. Figure out who you already have

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ii. Find Insights Where The Data Is

iii. Get Enough Data To Optimize Against

iv. Use The Results, Apply Them And Break

Out Even Further From There

v. Reach Users With Targeted Messaging