adtech 101 workshop presentation for seedstarts latam conference 2016

ADTECH 101By: Jorge Luis Soto Co-founder & CEO at Freedeo.io

@Sotoventures

Who the fu%k am I?“Serial technology founder” since 2003

Campus Communications (WiMax, Mesh Networking, 2003) Sotowireless Communications (WiFi as a service, 2004)

MyTripz (social network for travel, 2005) MusiqJive (MTV for local musicians, 2007)

HotBar (Conduit clone, white-label browser toolbar, 2008) PrentNow (SaaS for property managers), 2008)

Incubator55 (SaaS for market researchers at brands, 2009) Feedgen (SaaS for inside sales reps, 2009)

Sales4Startups (B2B Sales Education for Startups, 2011) Dashtab (2nd try at Feedgen, 2014)

Sotoventures Media (Educational media for startup founders, 2015)

12NEVERQUIT.EVER.

Who the fu%k am I?Today, Co-founder and CEO at Freedeo, “Uber for Video Production”

However, I did take jobs:Door-to-door sales with Southwestern Company

KickApps, SaaS for Online Communities

MoPub, 1st hire, grew prospecting, sales operations, inside sales, sold to Twitter in 2013.

WHAT IS AD TECH?“Ad tech is short for “advertising technology.” The term refers commonly to all

technologies, softwares and services used for delivering, controlling and targeting online ads” - TUBEMOGUL

LETS LOOK

Let’s go back into history…

Print Radio (audio) TV (audio/visual)

Then the internet changed everything

Print.com

then, #mobile. apps, etc

Phones Tablets Watches IPTV

next, virtual & mixed reality

VR Headsets Glasses

What do all of thesescreens in common?

What companies can you launch?

What is the currentneed for LATAM publishers?

What is the currentneed for LATAM brands?

Case Study: MoPub (Now Twitter)

Case Study: PUBLISHER FOCUSED

Case Study: SUPPLY SIDE SALES

Case Study: DEMAND SIDE

Case Study: MY SCALE LEARNINGS

Case Study: 2013 EXIT TO TWITTER

IT’S OVER!FOLLOW ME!!!

@SOTOVENTURES