ad:tech 2012 - the evolution of digital media by satyan gajwani

Satyan Gajwani @satyangajwani

Navigate to find the music you want. Save favorites and playlists

See what your friends are listening to right now

Pick one song and get a custom radio station based on that song

Navigate to find the music you want. Save favorites and playlists

See what your friends are listening to right now

Pick one song and get a custom radio station based on that song

Navigate to find the music you want. Save favorites and playlists

See what your friends are listening to right now

Pick one song and get a custom radio station based on that song

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Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct ‘11

gaana.com raaga.com saavn.com dhingana.com created 21-Feb-2012

©

6.7% internet

penetration 4th largest

video market

Super premium content

Increase over previous year 33%

New benchmark in online viewership of 5 million page views for the final match

Super premium content

Coming soon…

2011

Consolidate

Perform

2012

Transactions daily

INR ASP

Profitability Margin

Growth of niche verticals

Offline to Online

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1250

2500

3750

5000

Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan ‘12

Indiatimes Shopping flipkart.com homeshop18.cominfibeam.com fashionandyou.com letsbuy.com

created 22-Feb-2012

©

Market Place Model

+ New Technology Platform

2

8 by end of 2012

Enable offline brands to come online

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3750

7500

11250

15000

Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11

timesofindia.com ndtv.com hindustantimes.com ibnlive.comdnaindia.com the hindu.com indianexpress.com

created 20-Feb-2012

©

00:00

Website Ticker

Tweet

FB Update

00:05

First cut story on web

On WAP

On Apps

00:08

Back-linking from network

SpeedNews Stream

Studying Trends

00:12

Articles added

Topic Pages Activated

00:25

News distributed across aggregators

iBeat

Heat Maps Layouts

iBeat

Heatmap

Layouts

Layouts

Layouts

Point of origin

Point of origin

Geography

Interests

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1500

3000

4500

6000

Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11

economictimes.com livemint.com thehindubusinessline.comfinancialexpress.com business-standard.com

created 20-Feb-2012

©

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