advanced google searching (1)
Post on 17-May-2015
1.214 Views
Preview:
TRANSCRIPT
AdvancedGoogle Searching
Expectations of Search Engine Users
“We expect a lot from
search engines. We ask
them vague questions
about topics that we are
unfamiliar and anticipate
a concise organized
response.”
“You would have better success if you laid your head on the keyboard and coaxed the computer to read your mind.”
Understanding Search Engines: Mathematical Modeling and Text Retrieval Michael W. Berry and Murray Browne
Why?
“Human uses of language are often illogical, playfully misleading, false or nefarious, thus human semantics can never be made comprehensible to machines.” Another example:
What is a hokie?
The Fate of the Semantic Web Pew Internet & American Life Project May 2010 http://pewinternet.org/2010/Semantic-Web.aspx
We must understand…
“Search engines have no
understanding of words or
language. (They) don't recognize
user intent, can't distinguish goal-
oriented search from browsing
search.” A ResourceShelf Interview:
20 Questions with Dr. Gary Flake, Ph.D.
Head of Yahoo! Research Labs
http://searchenginewatch.com/showPage.html?page=3372051 Thursday, June 3, 2004
Google Gullibility
“Many users are at the search engine's mercy and mainly click the top links — a behavior [called] Google Gullibility. Sadly, while these top links are often not what they really need, users don't know how to do better.”
Jakob Nielsen's Alertbox, February 4, 2008
User Skills Improving, But Only Slightly
http://www.useit.com/alertbox/user-skills.html
Objectives for Better Searching
• Search terms & tips• Specific location• File type• Related pages • Recommended other search engines
Phrase Search
Phrase Search - A phrase is more than one keyword. When the terms are enclosed within “double quotation marks,” Google searches for them as exact phrase and returns documents with the terms in the exact order as stated in the query
Search: Vikings history
Phrase Search Results
“vikings history”
AND Boolean Operator
• AND – Both of the search terms are present in the Web documents.
“vikings history” AND greenland
Using AND Boolean Operator
“vikings history” AND greenland
In Plain English…“Web Search Strategies” http://www.youtube.com/watch?v=HAFwAsLypJY
Title Field Searching
“The document title… is the single most important element used by search engines to index a document.”
Effective Internet Search: E-searching Made Easy!– Edward N. Baylin and Judith Gill
mesopotamia
Title Field Searching
Title Field Search (intitle:) -Retrieves the keyword or phrase in the webpage title which appears in the title bar on the browser.
intitle:mesopotamia
Title Field Search Results
combination results
URL Limited Search
URL Field Search (inurl:) - Retrieves the words in the webpage address. Words in the webpage address may function somewhat like a descriptor of the webpage content
inurl:
inurl Search Results
inurl: Single Word Syntax
inurl Search Results
NOTE:The results are all different from those returned with the one-word URL query.
inurl: Dashed-Word Syntax
Site Limited Search
Precede your query with site: if you know you want your answer from within a specific site or type of site (.org, .edu). For example: site:edu or site:nytimes.com.– Top Level Domain– Specific Website– Countries
site:
Top Level Domains
site:
How about these?
site:
Site Limited Search Results
File Type Searches• Search for specific types of files, such as
PDFs, PPTs, or XLS, by adding filetype: and the 3-letter file abbreviation.
filetype:
File Type Search Results
filetype:
Find Related Pages
Use the related: operator to find pages that have similar content by typing related:followed by the website address. For instance, if you find a website you like, try using related:[insert URL] to locate similar websites.
related:URL address
Related Pages Search Result
WOW
RecommendationBegin with a title field search with Boolean expressions that is limited to a top level domain or a specific website. • intitle: “your topic” • Boolean expressions – Add specificity to your
query • Top Level Domain – Who cares about your topic?
• Associations or Organizations - .org • Educational Institutions - .edu • U.S. Government - .gov
• Specific website - site:k12.va.us
Your Turn
PLAYING THE GOOGLE GAME• With a partner, use the searching
techniques you have learned to answer the following question.
• Record the search terms you use and the number of results for each search.
• The team with the fewest number of results wins!
What are the methods of tattoo removal that a teen might consider?
Advanced Google Search Results
What are the methods of tattoo removal that a teen might consider?
“tattoo removal” AND teen site:gov
References Used• Barron, P. (2011). How Google Works: Are Search
Engines Really Dumb and Why Should Educators Care? Virginia Association of School Librarians. Richmond.
• College, H. (2011, November 23). INFOGRAPHIC: GET MORE OUT OF GOOGLE. Retrieved February 15, 2012, from HackCollege Blog: http://www.hackcollege.com/blog/2011/11/23/infographic-get-more-out-of-google.html
• Common Craft. (2010). Web Search Strategies [Video].
top related