advanced seo - internet summit 2013, raleigh, nc

@JennyHalasz

Internet Summit 2013

Advanced Tactics in SEOFlying High with Hummingbird

@JennyHalasz

About Archology

@JennyHalasz

The Rise of Entity Search

“When it comes to information, the real value isn’t just in a list of data elements, but in understanding the properties and relationships, basically how these data elements connect. That’s what a knowledge graph and a social graph truly represent.”

-John Mihalik, Search Engine Journal

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Entities

http://thenextweb.com/facebook/2013/11/10/script-shows-facebook-ranks-friends/

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Panda

• Often mistakenly referred to as:– Duplicate content penalty

• What it really is:– Low quality content algorithm

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Penguin

• Often mistakenly referred to as:– Link building penalty

• What it really is:– Web spam algorithm

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Hummingbird

• Often mistakenly referred to as:– Algorithm update

• What it really is:– A full platform change– The biggest change in Google since PageRank

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Why Care?

• Improved NLP• Improved Semantic understanding• Improved Results!

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@JennyHalasz

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Triples

• Subject – Predicate – Object

@JennyHalasz

Triples

• Subject – Predicate – Object

@JennyHalasz

Triples

• Subject – Predicate – Object

@JennyHalasz

Advanced SEO=No More Cheating!

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Thank You!

Jenny Halaszjenny@archology.com

919-747-4791www.archology.com