advancing the common good through volunteer engagement community leaders conference may 15, 2008

Advancing the Common GoodThrough Volunteer Engagement Community Leaders Conference

May 15, 2008

Volunteer Engagement 2

Purpose

1. Apply the new United Way Volunteer

Engagement Strategy to your community impact

work.

2. See how United Ways are supporting the national

Day of Action.

3. Discover how new technologies and techniques

can assist in reaching new audiences and

recruiting new champions to United Way’s work.

Volunteer Engagement 3

Agenda

• Welcome & Introductions

• Volunteer Engagement Strategy

• Day of Action

• Technology

• Questions & Interest Areas

Volunteer Engagement 4

Volunteer Engagement Advisory Council

Liahann Bannerman - Seattle, WA

Sue Brogan - Anchorage, AK

Shirley Burgess - Des Moines, IA

Michael Lynch - San Francisco, CA

Mollie McAlpin - Boston, MA

Jamie Moore – Omaha, NE

Pam Sanderson – Billings, MT

Rick Skinner – St. Louis, MO

Carin Wiggins – Atlanta, GA

Patty Youngblood – Lagrange, GA

Mei Cobb – UWA

Tracey Holmes – UWA

Volunteer Engagement 5

Standards of ExcellenceVolunteer Engagement

1.2(c) Providing a Variety of Opportunities for Input &

Involvement

1.2(e) Connecting People to Volunteer & Leadership

Development Opportunities

2.3(j) Individual, Volunteer & In-Kind Resources

3.1(a) Relationship Champion

4.5(b) Staff & Volunteer Roles

4.5(f) Volunteer Management

5.1(b) Community Engagement Support

Volunteer Engagement 6

United Way. United Way. Advancing the Common Good Advancing the Common Good

EducationHelping children & youth

achieve their potential

• Readiness to achieve in school

• Academic achievement

• Productive & engaged youth

• Increased income

• Increased savings

• Assets gained and sustained

• Maternal health and infant well-being

• Basic health care coverage and prevention

• Healthy youth and adults

Re

sults

to

M

ea

sure

Creating the opportunities for a good life for all by focusing on:Creating the opportunities for a good life for all by focusing on:

Community & Volunteer Engagement

Partnerships

2-1-1Community Investment

Public Policy

Donor Relationships

Resource GenerationS

tra

teg

ic

Fo

un

da

tion

Income Promoting financial

stability and independence

Health Improving people’s

health

Inclusion

Bra

nd

P

osi

tion

ing

Bra

nd

P

rom

ise

Prio

rity

Imp

act

A

rea

s

Standards of Excellence

Volunteer Engagement 7

Volunteer Engagement StrategyGoals

To drive more impact in the areas of education, income and health by providing real strategies and opportunities for people to create sustainable change through volunteering their time, talent, voice and expertise.

To build and deepen relationships with people who care about their communities by inspiring and inviting them to take an active role in helping United Way advance the common good in their communities.

Volunteer Engagement 8

Our Core Strategies

1. Re-position volunteer engagement as a central part of United Way’s business strategy… Brand United Way as the premier mobilizer in education, income and health.

–Embrace, brand and support Volunteer Centers internal to United Ways, and leverage this asset to create more volunteer opportunities …

–Create national and local signature volunteer events that promote and advance United Way’s work …

–Revitalize relationships with NCL companies by providing tailored volunteer programs for their employees …

Volunteer Engagement 9

Our Core Strategiescontinued…

2. Deploy online and on-the-ground advocacy to engage individuals in advancing the common good by becoming champions of our community impact work and critical public policy issues.

3. Use available technology to turn liveunited.org into a robust engagement portal for those who want to advance the common good: give, advocate, volunteer.

Volunteer Engagement 10

Local Issues

National IssuesEducation, Income, Health

Advancing the Common Good

1300 Local United Ways

1000 UWs 150 UWs + VC 130 UWVCs

United Way of America

Local Issues

1. Re-position Volunteer Engagement as Central to United Way’s Business Strategy.• Branded Volunteer Centers • Signature Volunteer Events • NCL Employee Volunteer Programs

2. Online and on-the-ground Advocacy 3. liveunited.org as a Robust Engagement Portal

20 UWVCs + VC

+ Partners

D R A F T

Partners +

Volunteer Engagement 11

Day of Action is…

• A call to action for individuals to give, advocate and volunteer on issues relating to education, income and health

• An opportunity to send a clear message about United Way’s work and its impact in the community

• A chance to recruit more champions to the work – beyond the workplace.

• A chance to be part of something bigger – a nationwide movement for change

• An opportunity to position United Way outside of fundraising: to lead by example with opportunities to volunteer and to advocate

• A chance to show the world what it means to LIVE UNITED.

Volunteer Engagement 12

Day of Action Map

Volunteer Engagement 13

Volunteer Engagement Listserv

1. Address email to listserv@listserv.unitedway.org

2. No message in Subject line needed

3. Message in the body of the email:

SUB UWVolunteerEngagement-L Your Name

4. Send email

5. Automated email on how to confirm

Volunteer Engagement 14

Contact Information

Mei Cobb

Volunteer Engagement

United Way of America

mei.cobb@uwa.unitedway.org

Pam Sanderson

Volunteer Center

United Way of Yellowstone County

pam.sanderson@unitedwayyellowstone.org

Liahann Bannerman

Volunteer Center

United Way of King County

lbannerman@uwkc.org

Iavor Ivanov

Web Experience

United Way of America

Iavor.ivanov@uwa.unitedway.org

Thank you