advertisement slogans
Post on 05-Dec-2014
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ADSLOGANS
01Advertising slogans are short and memorable group of words used in advertising campaigns.They are claimed to be most effective means of drawing attention to one or more aspects of a product.
WHAT IS AN ADSLOGAN
01Advertising slogans are NOT brand taglines. Taglines are created for a brand or a product and tend to last forever. Advertising slogans are more toward to a product campaign and can vary according to its target market and the audience.
WHAT IS AN ADSLOGAN
02An effective ad slogan needs to have the following characteristics:
Memorable Easy to recall
Include a key benefit What the audience can get from the product E.g. Mercedes Benz “Engineered like no
other car in the world”
HOW IT WORKS
02Differentiate the brand Distinguish the brand from other brands E.g. Heineken refreshes the parts other
beers cannot reach
Recall the brand E.g. See the USA in your Chevrolet
http://money.howstuffworks.com/ad-slogan2.htm
HOW IT WORKS
03FUNCTIONS OF ADSLOGANS
Stating the product or brand benefits.
03
Product distinction lawfully between competitors.
FUNCTIONS OF ADSLOGANS
03
Generates emotion or confidence about the product or brand performance.
FUNCTIONS OF ADSLOGANS
03
Instils a need or desire for the product or brand.
FUNCTIONS OF ADSLOGANS
03
Aspire to be catchy and memorable, to be immortalized as taglines in our culture.
FUNCTIONS OF ADSLOGANS
04“Slogans should be long enough to contain some words that knock on the right side of the consumer's brain. The emotional side of the brain as opposed to the left side, the logical, analytical side.” - Al Ries
“Two Great Tastes That Tastes Great Together”http://www.youtube.com/watch?v=DJLDF6qZUX0
EFFECTIVE SLOGANS
04Add a word.you can dramatically improve a slogan by adding a single word.
EFFECTIVE SLOGANS
04Memorable slogans are usually long.In order to "own a word in the mind," the stratagem to do so involves a number of words.
EFFECTIVE SLOGANS
04Slogans you believe in.
EFFECTIVE SLOGANS
04I am brazuca. Match ball of the 2014 FIFA World Cup™ from adidas Football garnered ~4million views.
http://www.youtube.com/watch?v=PImQsVsXCrI&hd=1
EFFECTIVE SLOGANS
Powerful slogans will be embedded into the minds’ of consumers, which enhances better recall of the particular brand.
They increase the reliability of the brand. Speaks for the
brand/acts as a shadow for the brand
05IMPACT ON BRANDING
05Create a powerful identity. Increase
desirability for the brand
Builds and strengthens relationship between brands and customers: enhance customer loyalty. Emotional slogans
appeal to consumers more
IMPACT ON BRANDING
05Predictable slogans also enable better recall of the brand.
Slogans elaborate perspective for different organizations. Determines the aim
of the product
IMPACT ON BRANDING
REFERENCES
http://yourbusiness.azcentral.com/slogan-vs-tagline-12643.html http://adage.com/article/al-ries/long-slogans-absolutely-
positively-effective-short/145755/ http://www.socialmediatoday.com/content/impact-slogans-
branding http://www.artofthetitle.com/title/mad-men/ http://en.wikipedia.org/wiki/Advertising_slogan
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