advertising

• Introduction•History and Development

• Types of Advertising• Benefits of Advertising

• Costs of Advertising•Future Trends

What is advertising ?

In the result companies has become more popular

Companies get a lot of money

Money spent on advertising has increased in recent years

Advertising is the way that companies tell us about the

products and brands

Old Fashioned Adverts

Adverts at Present Time

Types of advertisement

Benefits of advertisements

Increase in employment Change in the living habits

Acceptance of new products

Effect in shopping–Habit of consumer

Costs of Advertisements Radio Advertising-25 seconds

can be around £250 - £1000 per week TV advertising-tens of thousands of pounds Magazine advertising-start at around £1000 per colour page and go above £10,000 Outdoor Advertising-on vehicles £7-8000 per month for large billboard advertising

Future Trends Screens everywhere

More advertising

People being pushed to buy everywhere

So ,maybe more unhappy people???

What do you mean by advertising ?

1. Attempts to persuade potential customers to buy products

2. Attempts to persuade potential customers to not buy products

3. Books

4. Movies

Which medium is used for advertising?

1. Internet

2. TV

3. Radio

4. All of above

Commercial advertising media can

include:1. Wall paintings 2. Billboards 3. Web banners

4. All of above

An ad slogan set to a memorable melody is

called a: 1. Trademark

2. Tagline

3. Jingle

4. I don’t know)