advertising intention

Motivational Theories and Target Market Exercise

For each of the following ads, choose 1, in each of the 3 categories that best describe the ad on the left. Use x to mark your selection.

You may need to zoom in to 200 to 500% in order to view some ads! (big deal, suck it up!) Use Ctrl plus Scroll Ball to zoom in & out

Split your window as you scroll down(Window>Split)

Desire for

positive

effect

Avoid negative

event

Physiological

Need

Safety

Need

Belonging

Need

Esteem

Success

Need

Growth

I’ve

Arrived

Need

Awareness Desire Action

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Helmet Ad

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The Kangaroos have arrived at this zoo.

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