advocamp: francesca krihely

ADVOCACY

Your new Content Marketing

strategy

of marketers use content marketing as part of their marketing and lead generation strategy.  

88% 76%

of marketers believe they need to be creating more content in 2016 than 2015.

FRANCESCA KRIHELY

@francium

PROBLEM

PROBLEM

Competitive market

Strong legacy vendors

Engaged community but with no way to scale

SOLUTIONLaunch a formal advocacy program

Encourage our customers to become the center of the conversation by creating content for and with us

PLAN

REACH

ACT / EDUCATE

CONVERT /CONTACT

ENGAGE

TACTICS

ADVOCACY

ADVOCACY

ADVOCACY

ADVOCACY

3 KPIsProduction

Sharing

Leads

PRODUCTION METRICS

Pieces of content

Authors

Topics areas

PROBLEM

Content Production

GET YOUR ADVOCATES INVOLVED NOW

SHARING

Social sharing

Consumption after sharing

In 4 Months

Advocates drove over 50,000 website visits

through social sharing

LEADSHow often do content consumers turn into leads?

Track leads from Content Efforts

Leverage UTM codes or another system to

measure attribution

3 KPIsProduction

Sharing

Leads

TAKEAWAYSOffboard content creation to your advocates

Leverage your advocates in disseminating content

Track and optimize how leads convert

QUESTIONS?

@francium