agents' forum

Derby Agents’ ForumNovember 2010

2. Inward Investment Enquiry Handling

NEW PROCESS

• Pick up the phone

• Greater involvement of the local property community in the enquiry handling process

• Using Derby’s Ambassadors and the local business community

• Proactive approach to seeking to create enquiries eg. Cathedral Quarter Mail out

3. New Marketing Tools for Retail and Leisure

• Produces retailer specific reports with market insight and assesses potential performance across sites within the City

DARTDerby’s Assessment (of) Retail Targets

DART Derby ‘Centre’ Data

• ACORN demographic profile of Derby’s catchment in comparison to the UK and Nottingham

• Derby’s market potential

• Expenditure information and a breakdown of the £660.8m comparison spend

DART RETAILER DATA – where Derby sits within Retailer’s existing portfolio (market potential)

DART RETAILER DATA – where Derby sits within Retailer’s existing portfolio (Benchmark Cities)

DART RETAILER DATA – Potential performance in Derby

PLACE SETTINGS

• Provides an assessment of Derby’s market potential in relation to the food and drink sector

PLACE SETTINGS Operator Data – ACORN profile of Derby /Operators Key Target Groups

PLACE SETTINGS Operator Data – Potential ranking in existing portfolio.

Rank

Bra

nd

Posta

l Code

Place Settings Centre

PS Centre Score

Shopper Pop In

dependent

%

Valu

e %

Low

er

Mass %

Upper

Mass %

Pre

miu

m %

Mix Description Minor Class Name

1 Carluccio's W 1W 8AG London - West End 19,869 1,076,388 69 21 36 38 6 Majority I ndependent National Centres

2 Carluccio's W 1U 1AY London - West End 19,869 1,076,388 69 21 36 38 6 Majority I ndependent National Centres

3 Carluccio's W 1S 1RJ London - West End 19,869 1,076,388 69 21 36 38 6 Majority I ndependent National Centres

4 Carluccio's WC2E 9BH London - West End 19,869 1,076,388 69 21 36 38 6 Majority I ndependent National Centres

5 Carluccio's LE 1 4AN Leicester 2,893 415,549 64 25 58 16 1 Wet Led National Centres

6 Carluccio's E 1 6DZ City of London 5,510 358,737 55 16 37 35 12 Dry Led London Centres - Non Residential

7 Carluccio's BS 1 3BX Bristol 3,273 344,601 58 17 49 33 2 Wet Led National Centres

8 Carluccio's BN 1 1GE Brighton 4,377 306,285 58 26 26 46 2 Mixed Use National Centres

9 Carluccio's RG 1 3EY Reading 1,761 289,753 38 20 46 33 1 Mixed Use Major Centres - Mixed Offer

10 Carluccio's CB 2 3QF Cambridge 2,049 242,447 45 25 47 25 3 Mixed Use Major Centres - Mixed Offer

11 Carluccio's Riverlights Derby 1,783 239,754 53 45 32 21 1 Wet Led Major Centres - Value Offer

12 Carluccio's OX 1 1AY Oxford* 1,772 178,518 50 10 56 27 7 Dry Led Major Centres - Mixed Offer

13 Carluccio's EX 1 1NG Exeter 1,416 168,378 59 23 40 36 2 Mixed Use Major Centres - Mixed Offer

14 Carluccio's SL 4 1PJ Windsor 1,114 148,268 56 10 34 54 2 Dry Led Major Centres - Upmarket Offer

15 Carluccio's M 17 8AA Manchester - Trafford Centre 362 125,176 32 5 48 33 14 Dry Led Shopping/Leisure Parks

16 Carluccio's DA 9 9ST Kent - Bluewater 215 114,305 29 0 50 42 8 Dry Led Shopping/Leisure Parks

17 Carluccio's CT 1 2TB Canterbury 1,151 114,239 51 26 28 44 2 Dry Led Major Centres - Upmarket Offer

18 Carluccio's AL 3 5DQ St Albans 903 104,749 48 30 42 26 2 Dry Led Major Centres - Mixed Offer

19 Carluccio's EC1A 9J R London - Holborn 2,183 104,280 54 25 27 40 8 Mixed Use London Centres - Non Residential

20 Carluccio's TN 1 1RA Tunbridge Wells 821 103,551 46 16 32 50 3 Dry Led Major Centres - Upmarket Offer

eg. If Carluccio’s opened a unit in Derby it could potentially rank 11th out of their 43 units.

PLACE SETTINGS ‘Centre Data’ – Derby’s leisure offer UK and Regional ranking.

Derby ranks 26th nationally and 5th regionally

4. Derby City Council Regeneration Fund

Launch planned 23rd November at The Roundhouse

5. Review of Masterplan

Meeting planned 11th November

MIPIM 8th -11th March 2011

• UK is MIPIM’s ‘Country of Honour’ 2011

• Marketing Derby taking part in the SHOWCASE UK stand.

• Only city in the East Midlands exhibiting.

• Sponsorship opportunities

East Midlands Urban Development Fund (UDF)

• £15 million available to invest in Commercial Property Developments

• Providing Equity and Debt project finance of up to £5 million

www.eastmidlandsurbandevelopmentfund.co.uk