alex weiran presentation

History

IndustrySubsidiaries

VS

Series

Secret

Slogan

VS

Story

N96 AD

References

Timeline

Founded

198719871910s1910s1990s1990s20092009

198119811981198118711871

GSMBankruptcyConcentrationForbes 85

First CPFirst PCIncorporated

18651865

History

• Founded

• 1865

• 1871

• 1967

• Founder

• Fredrik Idestam

• Statesman

• Leo Mechelin

Industry

Telecommunications InternetComputerSoftware

NOKIA DX 200

NOKIA Mobile Phones

NOKIA N900 Qt Software

Symbian

N-Gage

SubsidiariesSubsidiaries

Qt Development Frameworks

VertuSymbian Navteq

Nokia Simens Networks

free digital map information & navigation services

telecom network equipment, solutions & services

luxury phones

a smartphone operating system

consumer e-mail & instant MES provider

N96 Advertisement

Secret

• A Active • C Classic• F Fold• I Improve• N Navigator• L Luna • P Prism　　• S Slide• XM Xpress Music

" Special "tone: Morse code for" SMS “(Short Message Service) Sound: XXX XX-XXX

"Ascending“ tone: Morse code for "Connecting People "(Nokia's slogan)

"Standard" SMS tone is Morse code for "M“(on behalf of "Message") Sound: XX-

010002000300040005000600070008000

Net salesEURm

OperatingprofitEURm

ProfitbeforetaxesEURm

2005

2006

2007

Series

N Series is positioned as biased in favor of Nokia's high-end entertainment performance intelligent machines

• 3 Cost is generally low, the configuration is in the low level of overall Nokia

• 6 Reflects a mature taste, add a more successful and more attractive

• E In the face of business people, for business users of smart phones, and BlackBerry major confrontation

• X series really is a music-based series

ReferencesReferences

• http://www.youtube.com/watch?v=zdo_wEwBqXo&feature=player_embedded#!

• http://www.youtube.com/watch?v=zdo_wEwBqXo&feature=player_embedded#!

• http://www.google.com/images?hl=zh-CN&source=imghp&q=nokia&gbv=2&aq=f&aqi=g10&aql=&oq=&gs_rfai=

• http://www.nokia.com/about-nokia/financials/key-data

• http://en.wikipedia.org/wiki/Nokia